subject: Google Adwords Management Important Aspects [print this page] AN OVERVIEW: AN OVERVIEW:
Corporate entities and individuals use Google Adwords Management for managing their Google Adwords marketing campaigns. The pages of websites hosted on search engines like Google can be easily traced by keywords which are used by customers when they are searching for products and information online. Google Adwords services are provided by several firms which usually do the following:
Conduct a professional audit on the Adwords campaign running on a site with the objective of increasing the number of hits for specific keywords and consequently; attracting a greater volume of traffic.
Site targeted advertising was introduced by Google way back in 2003. Advertisers enter demographic targeting preferences, topics, domain names and keywords using the Adwords control panel. Such ads are then placed by Google in what they consider as relevant sites within their content network.
KEY FEATURES:
Following are the features of a professional/company providing quality Google Adwords Management services:
1. Should be equipped with relevant skills, knowledge, internet marketing techniques and training with respect to Google Adwords and managing campaigns
2. Should have the expertise of coming up better leads for your target-group and enable you to get repeat business
3. Have the ability to help you increase conversions and profitability
4. Should be able to distinguish the objectives and goals of your business from those of your competitors
5. Should possess knowledge on how to transform your business positively and significantly without surpassing your budget limits
6. Should provide a customized or tailored strategy while maintaining effective communication
7. Monitoring and analysing responses of clients
8. Should be able to replace and evaluate keywords based on client responses
Pay per Click (PPC) is the concept on which Google Adwords Management works to provide optimum visibility to companies at competitive rates for attracting a larger number of hits to their registered sites. The rates for certain keywords are determined by Google itself on the basis of historical factors, website's navigability and various other factors. An important part of Adwords management is an intensive research of keywords to determine their competitiveness, history, CPC (cost-per-click) and relevance in the current market scenario.
AVAILABILITY OF VARIOUS PACKAGES/SERVICES:
No standard package is provided by all companies offering services with respect to management of Google Adwords. Advertising packages usually include features such as graphical and text designs, setting up of accounts etc. An advance service package may include identification of keywords, changing and redesigning the keywords periodically. Certain consultancies might offer use of proprietary analysis tools along with management programs while providing their packages.
FINAL THOUGHTS:
Managing adwords campaigns can turn out to be an expensive option and may result in a huge loss if you are unable to find the right keywords to filter the target audience. Creation of ads which entices a reader to click is not as easy as it sounds! There might be problems with relevance and wording in case of a low click rate. You may need to changes the text of your ad to increase its relevance to the type of searches conducted by your target customers.
Creating effective advertisements plays a key role in grabbing people's attention which leads to high Click-Through-Rates (CTRs). However, you should keep in mind that not all companies/professionals are adept in generating high conversion rates and CTRs despite knowing the working of the Google Adwords Management system.
