subject: Enhance Your Promotional Initiatives Using Promotional Items [print this page] How can you achieve Twenty million consumers without paying for TV time? Well, Levi's actually achieved it successfully using a guerilla marketing strategy where they had some 75 single women race towards a pile of men's jeans, snag a pair, and search among 75 shirtless single guys who fit the jeans they grabbed. Media covered the entire thing absolutely free therefore it gave the company further exposure for their product. Of course, hiring the people to execute this guerilla marketing came with a cost. When your company is rolling around in its beginnings, you don't have to end up with such pricey gimmickry to get exposure.
Promotional items - it's a billion-dollar industry. Many organizations, in short, still rely on the effective results that promotional products provide because manufacturers are doing brisk business. Globally, companies are receiving pens, caps or headwear, bags, mugs, office or desk accessories, and other items branded with their company logo as annual giveaways to loyal customers or business partners, as promotional supplements to a particular campaign, as well as freebies at most important industry events like trade shows.
As a new company, your advertising budget may not bear the very same flexibility when compared to most established companies. It wouldn't seem sensible to suddenly launch a really expensive marketing campaign with an elaborate set-up, and bank on successful results that can show up in your first quarter sales report. Needless to say, you'll still must come up with a solid-albeit inexpensive-advertising plan which can involve either mainstream media like TV or alternative media just like developing a website and advertise it through a web hosting site, which will prove to be less costly than arranging for a TV spot.
On the other hand TV or Online advertising campaign would fare exceedingly better if you're able to hold your target consumers' attention. Promotional products can achieve exactly that, as Advertising Specialties Institute (ASI), a media and marketing giant, has discovered. ASI's "Global Advertising Specialties Impressions Study" found out that a small company using promotional products are certain to get equivalent sort of exposure that's normally enjoyed by large-scale companies.
The secret is to choose the best form of item with regards to your company. Naturally, you wouldn't want to just order boxes and boxes of pens if you happen to be owning a video-based Internet company that aggregates videos off social sites into one, fuss-free site. A pen would basically be too dull, even though it tops the global industry for most used promotional products, and could possibly be lost on your own tech savvy market. A USB flash drive bearing your company's logo is likely to be better and should bolster your brand's message.
Companies actually use a lot of caps for their promotional products. Especially countries that has hot weather and also with people who wants to be out and about, a cap prominently bearing your company's logo provides repeat exposure for your brand. That cap-along with the person under it, of course-can go anywhere (even abroad), resulting in your company's advertising efforts, regardless of how modest, achieves wider reach.
Arranging one wildly engaging marketing plan can make lucrative results yet it may also seriously cut to your business costs. Why opt with the expensive option when you are able easily choose the cost-effective choice of supplementing your cheap regular advertising efforts with promotional items and have the exact same form of results?
