subject: What The Heck Is E-mail Marketing? [print this page] Every business will need to have some type of advertising carried out. It may be through the use of word of mouth as well as referrals or it may be by using advertisements on tv or radio. It may even be carried out by the use of things such as email marketing as well as text marketing. It all depends upon how the business wants to market itself and how big a financial budget they have for marketing. Let's take a closer look at email marketing.
The concept is pretty simple. All you need to do is actually create a sales e-mail as well as send it to as many individuals as possible. The more individuals you can send it to the better since you can get more exposure and be able to sell more products if you appeal to enough of the folks you delivered your email to. The actual execution of email marketing is a touch more complicated than that.
The first thing that is quite complicated is the gathering of email addresses. You aren't meant to send unsolicited email to people. It is considered to be an intrusion of privacy and that's not legal. You have to have individuals initiate contact or voluntarily give you their email addresses and give you permission to send them marketing information. There are companies that specialise in gathering email addresses and therefore are prepared to sell you lists of email addresses which have been filtered to put you into contact with people who might actually be interested in the products or services that you have on offer.
Then you need to compose a sales email. Absolutely no email marketing campaign is going to work if the email that is sent doesn't raise interest as well as entice people to purchase what you are trying to sell them. A lot of companies get a professional copy writer to write the actual sales e-mail for them. These people have experience in the field of sales as well as know what the buzz words are that people respond to and how to use them to find the desired reaction.
After you have got your list and e-mail taken care of you have to actually make a plan to send it. It is not a smart idea to send the e-mail from an email address on your own email server. Lots of these emails get sent directly to the actual junk e-mail box and this can damage your URL or IP's reputation and it is not easy to change that reputation. Lots of people make use of an online e-mail service to send the emails. This cuts down on the risk to your own URL as well as IP reputation.
If you are not certain of what you are doing it might very well be a good idea to make sure that you get help from experts. You don't want to drive business away from your company after all and that is what an incorrectly run email marketing campaign can do to you. Rather make sure that you get t done properly and get the true advantage of an email marketing campaign.
