subject: Promote Your Business With An Affordable Online Video Production [print this page] Professional business videos can do a lot to a business in making it reach to every customer situated in different parts of the world. They have the potential to engage a client more than any other means of advertisement. Websites which have a video advertisement end up selling more. According to ReelSEO, internet retailer, E-commerce sites that use product videos sell up to 45% more. So having a video on a website makes sense as it can give an edge to a business over those who still lack one.
Business videos are short and hence are easily remember able. They make an instant connection with customers. Cisco predicts that by 2013 90% of all web traffic will be generated by videos. They have today become the general way to advertise a product as they make the traffic flow to a website faster.
Know your audience: It is of utmost importance that you know the audience you intend to approach through your video. Knowing your audience will indirectly tell you what you want in your video. For example, if your audiences are children, you may prefer your video to have a young feel.
Elements: Elements are the things which collectively make up a video. Elements such as texts, graphics and background voice etc can really make a video stand out. You have to decide what things you will fill up your video with.
Type: A video can range from being explainer, to introductory, to demonstrational, to several others. Decide beforehand the type of video you want. To clearly know what kind of video you want, you have to be very clear of the need you want to fulfill with a video.
Duration: It is important to decide the length of your video. Deciding the target length would make you establish the start, middle and end of a video; it will also help you to have an overview of your video even before it gets prepared.
Platform: It is also important to decide where you want to show up your video. If it is to be shown online then making it viral may help it gain more viewership. Similarly, if it is to be shown off line, keeping it simple and understandable to all will surely help.
Companies adopt different methods to advertise their products; using business videos can be the fastest means to reach your audiences.
