subject: Article Marketing Mistakes That Can Be Avoided [print this page] Although article marketing has gained sufficient recognition as an effective tool for internet marketing in Vancouver, experts still fail to understand the need of implementation of simple techniques in writing to optimize the benefits of article marketing. Here is a list of mistakes that must be avoided at any cost to achieve best results in your SEO initiatives
1. Not Using Hyperlinks in the Body of the Article
Few article directories and submission websites dont allow the use of hyperlinks in the body, but most popular website let you use a limited number of links, typically between one and three. As far as possible, try to convert the targeted keywords into hyperlinks that direct users into your website to push traffic. In addition to higher traffic flow into your website, it also ensures higher search engine rankings for your keywords and your content.
2. Not Leveraging the Author Resource Box
Also known as the boiler-plate, this is a space provided by article submission portals for you to sell yourself. Maximizing this space especially because it is considered unethical to overtly advertise your brand or website through and article that are primarily meant to impart information or teaching in some form or the other.
Either use your own name or create a pen name with which people can associate with. Over a period of time, you can work towards establishing yourself as a trusted expert in a particular field. This eventually encourages them to look out for your content and regularly visit your website for more information.
3. Not Understanding What Ideal Article Lengths Must Be
The constant need for fresh and interesting content makes the job of a blogger, content developer and publisher such much more powerful and challenging. Your eventual goal must be to encourage people to share your content on social networking websites and use it in mass-email. All of this adds to your exposure.
To ensure that your content is interesting enough, you need to understand the ideal length of your content. Dont create an irrelevant 100 word content for the sake of creating a post and on the other end, it also isnt recommended that you ramble on, on a topic for 3000 words, hereby losing interest of your readers somewhere in the middle of your article.
4. Using the Same Pen Name for Various Different Topics
If you intend to have your pen name popularized among a specific target group or industry, one recommends against using the same pen name for different topics. Most website owners who own multiple businesses tend to make this mistake. For example, you will be risking the dilution of your online identity if you write articles on Human Resources Management and Job Opportunities as well as articles on Accounting norms and practices.
In addition to this, make sure that you submit articles on a regular basis on as many article directories as possible, and always make sure your content is fresh and not repetitive. One common mistake that webmasters make is, use content from their own website on article directories. Search engines typically view this content and duplicate content and eventually not rank it at all, hereby working against your optimization goals. Article marketing as a discipline demands a meticulous system of execution, after which you are bound to get positive results.
