subject: B2b Telemarketing: Handling Competition [print this page] B2B telemarketing is a specialized lead generation technique which is used by companies to achieve their business targets. This specialized technique involves methods that ensure a successful B2B telesales campaign. B2B process is all about interacting with customers and prospects with service offerings that can help them. A lead generation company provides various specialized and customer-centric techniques, tools and methodologies that can help a business to reach out to its prospects in a better way.
Here are some of the B2B lead generation services that has been tried and tested by various industry verticals. These services are constantly adapting to the market dynamics and ever-changing customer needs.
B2B Telemarketing
There are lots of varying theories that are related to b2b telemarketing like "Don't ever cold call", "Persistent cold calling is damaging", "Cold calling is a must" and so on. One needs to know that cold calling and telemarketing is not the same thing. With rapid growth in market competition, Do Not Call List or DNCL regulations and expansion of online B2B marketing, the telemarketing mechanism has become a regulatory compliant and specialized lead generation method.
If you are chalking out a B2B market campaign plan for your business then a lead generation company can provide you with full spectrum of specialized services to formulate a marketing strategy that can be effective for your business.
Appointment Setting
Appointment setting plays an important role in the lead generation segment today. Appointment setting services from a lead generation company cover up everything from first customer call to customer follow-up, reminder and appointment confirmation. This is a thorough process which involves proper attention to detail as both parties i.e. sales person and prospect are equally important to ensure efficient use of resources, time and money.
Sales Funnel
Volume is not enough in B2B lead generation. Randomly collected lead databases, business cards and unqualified email contact lists may or may not give you results. However, leads that are sourced from active social media networks, permission based email marketing and "call-to-action" list on your company's website are some of the inexpensive online techniques for lead generation that can deliver effective results. According to B2B Barometer, 42% B2B marketers consider email marketing as the most effective lead generation technique.
In order to feed its sales funnel, a company needs numbers and a lead generation company with its wide array of comprehensive services can provide the right solutions.
A lead generation company also uses event marketing techniques for lead generation. Finding the right prospects at events and converting them into clients or customers is nothing new. The marketing technique has evolved a lot over the years; the events are now marketed in such a way that only qualified business prospects show up. It provides an ideal meeting place for prospective buyers and sellers for effective business results.
