subject: Why You Should Choose Jaipur Rugs [print this page] From the time they were founded in 1978, Jaipur Rugs have gained the reputation as extremely superior in quality from the choosing of materials, dying, weaving process and the putting on the finishing touches. The founder, N. K. Chaudhary, began with just two looms and nine weavers but today the empire already spans 30 countries and earns millions each year. Presently, it is supporting 800 villages and 40,000 artisans all overIndia. Some 5,000 families are indirectly depending on the company for their livelihood.
House specialty
Jaipur rugs are known for their hand-tufted and hand-knotted products. The choices are also very diverse, from contemporary, natural, traditional, modern and transitional. They offer rugs of many sizes and shapes such as rounded, rectangular and runners. Either hand loom, hand woven or hand hooked, there is something to suit each clients taste. With bold patterns and warm colors that reflectssometimes bucksthe trend, these rugs have been known to have timeless and elegant designs. This is in line with the philosophy of the founder which is: a rug can also be likened to a painting on the wall. It could be the centerpiece of the room.
When you buy Jaipur rugs, you are also helping poor families too
The companys founder was able to change the way weaving was traditionally done in India. It used to be exploitative, with children employed for very small wages. Thats because companies rely on contractors to find them weavers. But Jaipur Rugs eliminated these contracts and empowered the communities by training them on rug-making. After which, the company went into a long-term partnership with them. Thats the main reason why the company is a consistent award winner in India and overseas. Its foundation advocates in health, sanitation, womens empowerment and education.
By patronizing Jaipur rugs, you help sustain a massive industry and these poor families make an honest living.
Becoming Green
Jaipur Rugs seems to make it a habit to trail blaze a previously unknown path. To date, the company is adopting a policy to increase awareness on the need to protect the environment. It is also trying to recycle materials for its products without compromising on the quality of the rugs, as well as using indigenous materials instead of synthetic ones.
The strength of the company lies in the ability of its artisans to customized rugs according to the specifications of the clients. The company has in its archive over 1,000 designs which serve as inspiration for the customized products. What makes the company attractive to clients is its superior products, social responsibility and environmental awareness. With Jaipur rugs, you are not just buying a piece of cloth, you are supporting a whole industry.
