subject: How Advertisers Make Use Of Advertisements For Bringing Customers To The Business? [print this page] In the modern world advertisements come into view everywhere. When you are walking along the roads and streets you will see large billboards with beautiful faces smiling at you. While reading newspaper you will notice half of the pages covered with advertisements. Ads are there on the Television too. Every moment you come across ads whether you like it or not.
Advertisers sometimes go to the extreme levels for attracting more customers. They exercise every sort of inspiration in making their ads such as sounds, colors, lighting, human acts and animated movies etc. For example, promoters have to advertise for a biscuit company, for this they will hire a super model or an excellent well-known actor. He will have to pretend that he is hungry, no ideas are coming in his brain and he will have to give presentation in an important meeting in a few moments and it is not the time of lunch or no meal is available nearby etc. So, his secretary arrange to bring him some biscuits and when he eats these, he likes these and he feel energetic, his brain starts working and he give a fabulous presentation, which earn the huge project for his company. After edition and everything else this ad is shown on TV.
Even though commercials allow you to make quick decisions, sometimes they bring a lot of trouble. Most unbearable thing is that you have to watch commercials before and during your favourite programs on TV. Sometimes commercials for same type of products like shampoo, beauty soap are shown together which force you to think which brand you have to choose.
Nowadays promoters face a lot of competition. To attract more customers to their brands they try to play with peoples psyche. They know that people want to get something for nothing. Like they ask them to send us the empty wrapper of our washing powder and take part in the luck draw, in which they can win sports car, heavy bike, diamond jewelry set etc. In this way millions of people purchase their products, which brings huge amount of money to the company and at the end of month or two they only give the prizes to few people out of millions. Offers like these encourage people to buy their brands which do not need these or which are satisfied with the products of other companies.
There are different views about commercials. Some people think that they make customers know about the brands, company and their services. However, there are some people who think that owners waste a lot of money on ads and they waste the time of people. Well, I would say that advertisements are good but it should not irritate people. TV channels should broadcast maximum 3-5 short ads during the programs so that people are not bothered by these and they enjoy their programs, as there is a lot of depression in professional life today. They need to take themselves out of that depression and enjoy that precious time that find for themselves and for their families in their busy life.
If you still want to advertise more, try to promote your brands on internet. There are a lot of social media sites and other platforms like online business directories on which you can promote your brands effectively without annoying the people.
