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subject: The Goodness Of Seo For Sceptics [print this page]


Now heres a literature on how to be really successful in your online venture and make lots of money. Of course, there will be lots of claims of quick and easy ways to make money in this regard. But seriously speaking, theres no such thing as a short cut to scale up the heights of search engine rankings, and rightly so too. Thats because SEO companies in India access a vast ocean of tools and technologies that do not rest on factor of money, but is about paving a way for search engines to find and rank websites based on the relevance of the content to the queries.

Now there are some people who dont rely on the goodness of SEO services, namely Bill Barol of Forbes and Jonah Peretti of BuzzFeed, the later even quoting in the Business Insider as thus The The problem with SEO is that youre not trying to delight people, youre trying to get your content through a gatekeeper, that gatekeeper being the Google algorithm. Youre not making the best content for humans, youre making the best content for a robot...youre trying to game a system.

This just goes on to show that Peretti probably hasnt been fully educated about the true benefits of SEO since he blatantly claims that his new project would be a socially focused publishing site. And if he still doesnt believe that a majority of traffic is routed through search engines then hes missing the big picture.

A judicious SEO specialist always makes sure that the users are paid prime attention since they are the ones who will walk into through search engines with the use of relevant keywords. SEO services are not some sort of scheme, although there are people who pull scams in the name of SEO. And sadly, only those who are caught running such scams appear in the forefront while those who are working seriously are seldom in the picture.

SEO as a positive force: During an observation of an e-commerce site that was hit by low traffic, it was found out that there were issues with the sites architecture, which posed as an obstacle in its decent ranking on search engines. Optimization of the site was the best way to make it more visible for potential customers and there was no scope for any scam in this scenario. For sceptics and even those who are willing to be enlightened with a complete guide to SEO, reading around Search Engine Watch is a good start, which could be followed by a hands-on experience with the method itself.

by: Jack Davison




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