subject: What Are Google Supplemental Results? by:John Anthony [print this page] Google supplemental Results are Web pages partly Google-indexed and are hard to find in the normal search engine result page (SERP). In other words supplemental results are the URLs that reside in Google's supplementary index. According to SEO service India, supplemental pages are bad for business because they only appear as secondary in search indexes following the normal results. Even if they contain quality content, they are not found in normal SERP.
In the beginning of August 2007 Google had announced that they would stop labeling the supplemental results. However, SEO service India says the supplemental 'hell' is still on. After Google update, many Web pages have entered into the Google Supplemental indexes.
According to SEO service India experts, supplemental results are the means for Google to cover their search database while also preventing doubtful pages from massive exposure. For example, if you add Wikipedia content to your Web site that page may go under supplemental listing. Google supplemental results, according to Google, are Web pages carrying less important content. A Web page goes supplemental if it belongs to any of the categories below:
Duplicate content SEO service India experts think that supplemental index is Google's way of filtering duplicate content. This happens mostly when the Meta Tags, Title elements, and navigational text have duplicate contents in them.
Low page rank: Links to various interpretations of the same page may reduce the page rank. If a page's page rank is down, then Google will neglect it from the main index. Thus that page will appear in the supplemental results.
Higher page count: When a big Web site with thousands of pages gets indexed, inbound page rank gets divided among these pages, resulting in a lower page rank for individual pages. This results in pushing the Web site to supplemental results.
Page freshness: If the Web site does not update the content regularly, it is frowned upon by Google, hence gets pushed to the supplemental index.
SEO service India offers viable solutions to get out of the supplemental index. All of these solutions primarily aim to improve the page rank of the Web site and build Google trust through ethical SEO practices. Some of the methods are listed below:
- Build high-quality internal link that will make the Web site look more authentic and usable.
- Follow the rules of keywords to optimize the Web log.
- Avoid duplicate contents in the same Web site. Check for duplicate contents using tools like Copyscape.
Getting out of Google supplementary result is crucial for Web sites. To achieve this, the Web site should contain relevant and fresh content that is keyword rich. SEO service India performs complete analysis of the Web site and finds out areas that need improvement. Earning link popularity is another area of focus SEO service India sorts out tailor-made strategies to increase the page rank and get on to the top of the primary SERP. With all these strategies in place, your Web site can eventually get out of the supplemental nuisance.
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