subject: Five Methods To March Past Penguin [print this page] The penguin update already has generated a lot of disorder in the Internet marketing niche. This is primarily due to the fact that a great deal of sites have gone down in the search engine rankings quickly. Anxiety was observed in the mind set of people and some even called it the end. But the excellent news is that Google, in the name of Penguin, has set up search engine optimization a lot more easier and ample.
Original content
Lot of sites that had duplicate content has been filtered in the search engine rankings. This situation can be prevented by creating content that is unique. It should be noted that original content apart from boosting SERP ratings will also help the webmaster get some reputation and accolades for his unique thinking. This will in turn improve the search engine rankings.
On page SEO
On page search engine optimization can be helpful for improving your rankings in any search engine. This means you can rank in search engines for a low competitive term in no time, that too without any effort at link building. Lot of people fail to make on page optimizations and still suffer from that mistake.
Legitimate SEO
People who followed blackhat methods for ranking in Google were also badly affected in the Penguin update. Webmasters should never rely on blackhat tactics to rank their sites. Instead they can use whitehat methods like guest posting, article submissions, blog posts and many more. This can cause a rise in rankings.
List building
List building has always been a safe option. It helps the webmaster to get into a relationship with the subscriber and gives him the opportunity to build trust. Also list building gives you the freedom to communicate with people with the need for them to visit the website. This can be very helpful for informing stuff to the subscribers.
Diversified link building
A diversified link profile is very much necessary to rank in google for a long term. Links from the same domain can count as links but will lose its value in time. But links from various domains or sources can help the site rank in google even for a competitive term. Various link sources can be article directories, guest posting, blog commenting and also some edu/gov links.
The above methods can be used to obtain consistent rankings in spite of the Penguin update. In fact these methods will help to obtain ranking in google and other search engines regardless of any future updates.
