subject: 3 Ways To Increase The Quality Of Your Video Production [print this page] Everyone knows no one is going to watch a video that isn't any good. You might get someone's attention for three seconds - or even a minute - but when the message is boring, the photography is poor, lighting is poor or the camera jumps so much that the viewer gets seasick, you're definitely not going to have success in sales. Video production planning doesn't ensure you make a great video, but it certainly increases the chances that it won't be something someone breaks his or her arm over reaching for the mouse to click away from it.
Before You Start Filming
Come up with an original idea. Try not to duplicate what someone else is doing as their ideas may not be what you need for your video. Furthermore, a viewer may recognize it and could associate that other idea with something they had a bad experience with. Goodbye sale.
Once you get a good idea of what you want to do in your video, plan every little detail of the video. If it's a short video, use a whiteboard to plan it out. Or, you can create a short list. Make sure everyone involved understands the plan. On the subject of short videos, long videos tend to lose sales. People simply don't have a long attention span when watching advertising videos so get to the point as quickly as possible. Do just that, so the viewer is sure to watch your entire video.
Don't just video someone standing or sitting still, action and emotion tends to keep viewers' attention spans. If you want your video to go viral, it must give the audience a reason to share it.
Another thing you will need to do is to make sure you're using high definition stock footage. Make sure that the footage fits with your idea and looks clear and crisp. Viewers will click away if the video is low quality and fuzzy which means no sale. At the same time, be sure you choose a person who can sound natural while reading copy. Someone with a monotone voice is either going to bore the viewer or put them to sleep.
During Filming
Use equipment to ensure that you have the best possible film. Make sure you get the lighting right and make sure you eliminate lighting shadows. Make sure the mics pick up everything they are supposed to pick up. Make sure your camera is solid and steady on a tripod and make sure the focus on the subject is perfect. It won't do to have great high definition stock footage paired with a fuzzy dude mumbling words like a robot on drugs.
Putting it All Together
You will have a specific audience in mind when you create your video. Whether you are create a sales video or an informational video, or just a fun video to help show off your product or service make sure it reaches the audience for that product or service. By keeping the information interesting, adding humor if appropriate will help. Use stock footage that compliments the subject of the video to cover up cuts. If you're using text overlays for captioning or to emphasize points, make sure it's crisp and clear and stands out from the background so people will actually be able to read it instead of ignoring it.
Have fun with creating your video, make sure your video production is done in a classy way and keep it creating and actionable so that people will want to watch it over and over again or at least hit the share button instead of clicking away from it as fast as they can.
