subject: Having No Website Is Better Than Having A Bad Website! [print this page] Its just like not reading at all than going through a poorly edited book. No one, and that includes you yourself (isnt it?), wants to browse through a badly designed website with disappointing content. Then, you may ask, whats the use investing in one? The answer dont invest unless youre sure of getting world-class quality in return.
Most online users browse for websites with a set goal to carry out be it buying a book or getting information on their MBA project. Well-written grammatically impeccable content is what adds credibility to your website. In addition, great design and flawless navigability add to user-friendly online experience.
Lets go through these essential features of a website and get into the nitty-gritty of it all.
Content
On most websites you get a varying mix of the following some very useful content, some not very useful content, some well-written and some badly put content. And the dresulting concoction confusing text on your website that doesnt sound confident and credible.
Many among us dont credit content with the due importance it deserves, for the successful Search Engine Optimization (SEO) of their websites. In fact, people tend to focus more on design and layout of their websites, assigning content development to a junior employee who would complete the job in time, but may not be competent enough to give classy attention-grabbing as well as keyword-optimized text. And there are others who think having a good Content Management System (CMS) is more than enough as far as the content section of their website is concerned. Both attitudes are a great loss for your business.
Websites have come and websites have gone, the fact remains that the content is one of the most crucial parts of a website, and whether your site will be a success or a failure depends a lot on it. Keeping it simple, easy-to-understand and at the same time resourceful is the key and it is not as easy a job as it sounds!
So choosing the right website developer is vital.
Design
Poor design hampers the flow of a smooth and useful user experience on your website. While a website has to be convenient and clear in its purpose, a bad design makes it less useful and more a wastage of time. If you cant find easily what you want from a website, youd be frustrated, thats the normal human psychology. And moreover, youd be put off by that website and wouldnt want to take their goods/ services.
Conclusion
If you have a website up there but it is not working for you as youd wished for, either close it, or get it fixed. Dont just leave it as it is people are seeing your website and if it wastes their time, your organizations reputation is at stake.
In the ever-expanding world of e-commerce, the old adage that something is better than nothing does not hold true. Dont make the mistake of measuring success on the basis of the number of things done simply having a website doesnt make your online presence worthwhile.
So wake up and get going to revamp the content and design of your website after all, it is your identity on the web.
