subject: Search Engine Optimization Tips That Give Results Even Now [print this page] SEO is very vital to get your web pages noticed in the Search engines. This is one method that a lot of people don't include in their marketing strategies. Continue reading to know how to do it effectively.
Keyword Research!
This is a very pivotal part of the whole SEO process. A keyword that has high competition will not be assisted by any Search Engine Optimization however good that is. Do this part perfectly and you have completed half the job. This will make the process of ranking your site in any search engine more easily. Just make sure that your keyword has a good volume of search and also is less competitive. These are some important points to make note of while doing keyword research.
Picking the right keyword is equally crucial. You can find keywords that have a very good search volume. But the keywords must be checked for the commercial aspect. Money must not be spent on some keyword that will not give you the return on investment. This is one fault a lot of people do while baiting a keyword. So make it certain that your keyword capable of making some money.
Picking domain names!
A lot of people have an opinion that domain names do not have any impact on search engine rankings. But I still have a feeling that getting exact match domains can help you to some extent to rank your site. When you find a keyword that is too good to pass on and there is no exact match domain, you can add words to the keyword. These words are named stop words and will help you acquiring a domain somehow related to the same keyword. The problem with this is that you need to get stronger backlinks to rank them.
Basic On-Page SEO
People are getting panicked by the Penguin update. They feel it is very difficult to rank their sites post penguin. They forget to note that one of the filtering criteria that penguin uses is over-optimization. This can be credited to keyword stuffing and other problems. This is why on-page SEO is very crucial. There should be control on your on-page optimization. This will avoid your site from getting sandboxed.
Backlinks!
Getting backlinks to the site is vital. But this is high time to know that quality links are way better than quantity links. So instead of having tens of hundreds of less important backlinks pointing to your site, you can have few quality backlinks. Your site will be given very good rankings because of quality backlinks. You can build backlinks from a variety of sources. Some of them would be article submissions, directory submissions, press releases, profile links etc.
These are some features that can be taken care of to make sure that your SEO is in the right direction. Follow them and you may find your rankings rise.
