subject: Building Up Your Ad Plan [print this page] When you are in business you do want for it to grow. The growing bigger means more money for everyone. That is generally what everyone wants. This is something that needs to happen with time and is not good to go too quickly.
In the beginning you are shooting for the local market. This is pretty basic. You want to get people that live and work close by to get used to seeing your logo and to become accustomed to what your company provides. This can be done in the nearby region with the use of promotional giveaways. You can hand things out locally and people will use them and then in turn those items will be seen by others.
Once you feel settled within your community it is time to stretch your horizons a little further. You can take this literally and actually branch out a little further to nearby neighborhoods and cities. You will want to do more advertising to reach those that are a little farther out. You can put ads in their newspapers and do some radio spots too.
This is a way of getting your business to grow gradually and is the safest bet by far. Once you feel that you are pretty well set in your area of the world you can again go beyond those boundaries. Hitting a global market is now possible and somewhat simple with the internet. To get your business growing in this direction you can hire a good SEO firm and they will get you firmly started on the road to a global business.
As you grow your business step by step you can also make your advertising get a little bigger. There are many levels and methods that you can use for this. Promotional items are good for doing more grass roots ways of getting to people. While print ads and radio spots go a little further out. Eventually you will probably depend more on your website and web based ads to grow even larger.
