subject: Internet Marketing & Dentistry [print this page] Internet marketing is as essential to growing your practice these days as a Yellow Pages listing used to be. It's not enough to make sure that you're listed with the major dentistry registries online, though. You need your own website, properly optimized and set up for Internet marketing. Dentistry practices of all types will see their patient lists grow if they take the time to make sure that their websites are properly designed, professional and optimized to attract both patients and search engines. When it comes to Internet marketing, dentistry offices have two choices - create your own website or outsource to a company that specializes in Internet marketing for dentists.
Let's be straight up front. If you have a professional business, a do-it-yourself website isn't an option. There's far more to building a dental website than learning how to use HTML and slapping some pictures onto a page. And while there are templates available for dental websites, there's only so much customization you can do. Unless you want a website that looks like thousands of other dentistry websites across the country, templates aren't the answer either. The only real choice is a professional web design service that specializes in creating websites for dentists.
Marketing professional services like dentistry on the Internet calls for specialized knowledge on two fronts. Any company that does dental web marketing must understand both the conventions of dental marketing and the intricacies of Internet marketing. It's no longer enough to create a great website and use keywords and links for SEO. The best dental marketing companies know how to combine dental SEO with online social marketing for dentists, mobile marketing and other offsite marketing methods to come up with a comprehensive marketing strategy that reaches all your potential patients.
SEO for Dentists
Internet marketing companies that design for online companies seldom understand the importance of SEO localization for dental websites. They focus on optimizing for major keywords and if they do local search engine optimization at all, they stick to inserting place names into common keywords for an industry. That's not good enough for dental professionals, who are competing with other dentists in the local market.
Companies that specialize in Internet marketing for dentists understand why local SEO is important and know how to do it right. But they also understand that growing your patient list isn't all about local SEO marketing. Dentistry websites also encompass a broad range of specialties and the specific services you offer must also be taken into account when designing a website for your practice. A website for a pediatric dentist should not look anything like a website for a cosmetic dentist who caters to the luxury spa market. The best dental marketing companies take all of those factors into account when designing and optimizing a website for a dental professional.
If your dental website isn't delivering the results you expect from your marketing, contact a company that specializes in online dental marketing. Dentistry marketing is a specialized field and you need a specialty company to do the job right.
