subject: Easy Brand Recognition Through Video Testimonials [print this page] Video testimonials are one of the latest advertising methods that can entice more customers to your internet business. It is, in fact, a convincing means to gain the trust of potential clients as they see real people talking about real problems and real solutions. However, not any kind of filmed testimonial will do. As an entrepreneur, you must aim at producing quality ones for your business to bag that promising sales increase.
Everything sounds easy, right? But the truth of the matter is, creation of any filmed testimonial must be well-planned for it to successfully usher in the increased sales. It start with surveying who among your current customers would like to talk about your brand. It is best to ask favor from your loyal customers first. Nonetheless, it is more professional to request for statement of all your customers. This can give you a clear view of the positive and negative aspects of your business. Herewith, your customer testimonials can help improve your brand.
No one wants to get faked especially when it comes to looking for answers to recurring concerns. Be professional in providing names of SEO experts, company names, job titles, locations and other information that customer interviewees will permit to share. This will provide credibility to your video. Thus, more viewers will get interested.
Once ready open to your customers your perceived flow of the filmed testimonial. It is ideal that you give them a list of questions to answer. This will aid in the order that you want. Be mindful though that you give them freedom in answering the questions so as not put words in their mouths. What you can ask them to do is to share first their problems. Then, ask them to describe how their conditions were before they encountered your product and their condition during use of your product. Finally, they can share how your product has benefited their lives.
For starters, production of video testimonials does not need to be expensive. Recording through a decent handheld camera will do. Let us say you have grown funds in the future. Make an effort to invest in useful pieces of equipment like professional cameras, lighting and audio devices and reliable editing software.
Review if your filmed testimonials before you share them online. Consider a rework on it if it sounds too salesy. Why? This is because internet users are turned off by materials with such tone. Although the aim of these vids is to encourage sales, you can make that objective appear subtly. How? Make the benefits of using your product or service be the main topic of your clips.
Finally, encourage viewers to be a part of your video testimonials. At the end of your film or at by the description below it, you can simply ask them to try your product and be ready to talk about its benefits on camera. Through this, you get to set up your business for more better connections to your target as you spark communal conversations about your brand.
