subject: The Best Way To Pre-sell Your Product [print this page] Affiliate marketing is perhaps the most profitable way to do business on the Internet and that means that it is incredibly competitive as well.
There are so many affiliate marketers who just go out there and directly promote their products and then wonder why they aren't making more sales. The reason for this is simple - they aren't doing a good job at pre-selling the product and building a strong relationship with the target audience. When you want to find long term success via affiliate marketing it is incredibly important that you figure out how to be good at pre-selling because that is a skill that can be really good for you to have in the future.
You need to understand that pre-selling is dependent upon your making your prospects actually want your products; you shouldn't promote or push the sale. It's about giving better clarity to a person who has already expressed an interest in your product. There is more freedom in pre-selling because you aren't forced to work with the traditional "sales pitch"; you can simply "talk" to your prospects and tell them the things they need to know about why they need your product.
So focus first on helping your prospect feel comfortable with the idea of spending money on the product that you are promoting. And that is all.
If you haven't used the product that your pre-selling personally, you can always use other people's results. Your focus ought to be on convincing your prospects about the benefits offered by the product, even if the benefits were gained by someone else. Search out people who have actually used the product first hand and see what kind of feedback they give on it. You can do this via Twitter, forums, Yahoo! Answers, etc. The idea in this situation is that, by leveraging results you are actually winning over your prospects confidence and trust.
Your pre-sell content needs to have a very subtle selling aspect to it because that is what gets your prospects to take action. The most important word here is "subtle" because when you do overt selling in your pre-sell content all you're doing is turning it into sales copy--and unattractive sales copy at that. You have to a real balance when it comes down to adding the subtle sell element to your pre-sell because you obviously don't want to give your prospects even the slightest feeling that you're trying to sell. Your goal here needs to be to help your prospects find the right resources.
There are many different ways to drive traffic to a product sales page, but by funneling this traffic through your pre-sell content first will simply help you get more conversions for the obvious reasons. These days people don't care a whole lot about sales pitches--unless they are already convinced that the offer is right for them. And by creating the right pre-sell, you will be able to get them in the loop and make them understand the ins and outs of the product that you're promoting.
