subject: Social Media And Search Tactics: Simple Ways To Improve Site Credibility [print this page] According to Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
However, there are few factors we cannot deny that lie behind the success or doom of a website. Lets put light on few of these:
Author Authority
Just like a sites credibility, the credibility of social media users is also being evaluated by search engines. Similarly, Google too takes users authority into consideration when deciding on search result rankings.
Work Wonders with Retweet
Just like your links at an authoritative source, retweets from a power Twitter account holder can do wonders for your search rankings. The number of retweets of a tweet is also taken into consideration by search engines. For example, a link with 10% retweet rate is likely to rank better than a tweet with just 3% retweet rate; and providers of SEO services in India never miss on this theory.
Network and Interact
In the virtual world, interacting the power users can provide a big boost to your own credibility. Relevance is also of great importance as a food blogger cannot just randomly start to retweet Anderson Cooper or Jennifer Lopez.
Link Sharing
What are the reasons for companies to launch link building campaigns? Its simple, to provide a boost to their credibility and visibility, and this is done through sharing of links on social media. In-links are extremely valuable since these are deemed useful not by searchbots but by genuine users. Going viral and sharing of links can increase your credibility and SEO signals like nothing else. Ask any SEO company in India, there will be hardly any which will deny the fact.
Encourage Content Sharing
To encourage people to share your content youll have to simply ask for it. A statement like If you like this content or found it useful, share it! can be of great help for your websites ranking. Any professional SEO company in India would love to go for this strategy.
No Shortcuts to Achieve Social Credibility
Credibility in the real world and in the virtual world is not much different. For search engines to put you in a ranking, theyve got to have a trust in you. Similarly, for customers to buy from you, theyve got to trust you. By building your social credibility, you can build trust with both customers and search engines at the same time. Establishing credibility does take time and theres no shortcut to attain the same. Doing a great job for a long period of time can help you establish credibility.
