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subject: Steps To Creating A Social Networking Website [print this page]


If you too have entrepreneurial tendencies and wish to leverage the recent success and acceptance that social networking websites are receiving on the World Wide Web, it is important that you plan your strategy right and work towards a building a niche which motivates internet users to invest their time on your website.

Here are some key factors that you need to consider while you plan to start your own Social Networking website

1. The Core Concept

The first thing to consider before you start working on the next most popular social networking portal is the concept. Start observing the strategies other popular social portals are adopting and building their foundation on, and build your concept by catching hold of a single need of your internet audience. For example, websites such as Twitter and Pinterest have been fascinatingly able to take micro-blogging onto a new level in the form of text and images. Find a niche audience type or functionality based on which you intend your website to be known as.

2. Consider the Smart Phone User Base

As a new social platform, it is a must that you take into consider the smart phone user base which is probably going to consist of a large segment of your audience. Instagram, a photo-editor is now growing to become a popular photo-blogging social platform. This means that your web design experts should be in the position to offer functionalities which make your portal accessible on a regular browser as well as on a smart phone interface which makes socializing a lot more convenient.

3. Identify a Catchy Name

Believe it or not, a catchy name has a lot to do with the success of any social networking platform. Get creative with what you want to call your website and as long as it sounds fun and sufficiently describes what the social aspect of the portal is, it is bound to catch on over a period of time. For example, Linkedin as a name does a good job in elaborating that it works towards networking or linking people professionally.

4. The Business of Owning a Dot Com

After you have taken into consideration the design and technical aspects of developing the portal, it is time for you to consider the finances. Building a successful social portal and facilitating its growth is obviously going to cost. Before you can bring in all the income from the advertising, you need to rope in a good venture capitalist that will be able to source for your venture capital sufficient to sustain your growth.

Make sure you have prepared a realistic growth chart and a business plan which shows true figures and encourage investors to put faith in your set up. In addition to this, remember that starting your own dot com in any segment is not a one man job, make sure you hire enthusiastic and skilled employees who can bring you good results from a technical as well as managerial perspective.

You are now ready to launch your site and begin your journey towards creating a profitable venture by making good use of your business instinct and risk taking ability.

by: Stella Richard




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