subject: Foundations Of The Prolific Film Industry [print this page] By the end of the decade, there were 20 Hollywood studios, and the demand for films was greater than ever. Most people are unaware that the greatest output of feature films in the US occurred in the 1920s and 1930s (averaging about 800 film releases in a year) - nowadays, it is remarkable when production exceeds 500 films in a year.
Throughout most of the decade, silent films were the predominant product of the film industry, having evolved from vaudevillian roots. But the films were becoming bigger (or longer), costlier, and more polished. They were being manufactured, assembly-line style, in Hollywood's 'entertainment factories,' in which production was broken down and organized into its various components (writing, costuming, makeup, directing, etc.).
Even the earliest films were organized into genres or types, with instantly-recognizable storylines, settings, costumes, and characters. The major genre emphasis was on swashbucklers, historical extravaganzas, and melodramas, although all kinds of films were being produced throughout the decade. Films varied from sexy melodramas and biblical epics by Cecil B. DeMille, to westerns (such as Cruze's The Covered Wagon (1923)), horror films, gangster/crime films, war films, the first feature documentary or non-fictional narrative film (Robert Flaherty's Nanook of the North (1922)), romances, mysteries, and comedies (from the silent comic masters Chaplin, Keaton, and Lloyd).
The Major Film Studios: The Big Five
1920-1930 was the decade between the end of the Great War and the Depression following the Stock Market Crash. Film theaters and studios were not initially affected in this decade by the Crash in late 1929. The basic patterns and foundations of the film industry (and its economic organization) were established in the 1920s. The studio system was essentially born with long-term contracts for stars, lavish production values, and increasingly rigid control of directors and stars by the studio's production chief and in-house publicity departments. After World War I and into the early 1920s, America was the leading producer of films in the world - using Thomas Ince's "factory system" of production, although the system did limit the creativity of many directors. Production was in the hands of the major studios (that really flourished after 1927 for almost 20 years), and the star system was burgeoning.
Originally, in the earliest years of the motion picture industry, production, distribution, and exhibition were separately controlled. When the industry rapidly grew, these functions became integrated under one directorship to maximize profits, something called vertical integration. There were eight major (and minor) studios (see below) that dominated the industry. They were the ones that had most successfully consolidated and integrated all aspects of a film's development. By 1929, the film-making firms that were to rule and monopolize Hollywood for the next half-century were the giants or the majors, sometimes dubbed The Big Five. They produced more than 90 percent of the fiction films in America and distributed their films both nationally and internationally. Each studio somewhat differentiated its products from other studios.
