subject: How To Deal With Reputation Attacks On Internet [print this page] The growth and success of a business attracts more foes than friends. Believe it or not, criticism comes along with success and should be dealt with a positive attitude. In case
of individuals, criticism can be handled easily by explanations and clarifications in media and public. But, when it comes to organizations employing thousands of employees,
things can become complex and grimy. Criticism can take a toll on the reputation earned in years and organizations must fight back in time to avoid devastating consequences.
Some of the possible ways using which negative comments and reputation problems can be avoided greatly are:
Management of Social Media Channels In todays digital era, consumers are active on social networking sites such as Facebook and Twitter, Polling websites, online
forums and various other related platforms. To target the audience and monitor their responses for a particular brand or product, organizations must manage social media
channels. Management of these channels does not mean promoting and praising your products and services. Rather, utilize as a media where customers and officials can interact
with each other so that negative feedback does not reach third parties and competitors. Organizations who lack skills and resources to handle social media channels can hire
online reputation Management Company to do the same efficiently.
Own Your Mistakes Anyone can commit a mistake and your organization is no exception. If any of your professionals committed a mistake, which is now public; dont
hesitate in accepting it. Todays consumers are smart and they make their decisions without any influence. So, instead of denying your mistakes your must learn to accept and
remedy your mistake at the earliest possible.
Customer Feedback Without customer, there is no business. To keep a business going, you need to keep your customers happy and satisfied. To achieve customer
satisfaction, employ tools and techniques for getting honest feedback from customers. Analyze the feedback collected and find out ways by which customer experience can be
improved. Also, invest more money in customer services so that the lifeline of your business, that is, customers remain happy and contented.
Respond Actively to Negative Comments Despite all the hard efforts and strict monitoring procedures, you cannot stop individuals from posting negative comments. If any
person posts something negative about your organization over the Internet, dont wait and watch what happens next. Rather, respond to the negative comment instantly so that
readers know what the real story is. As a part of online reputation management services, agencies keep a track of negative comments being posted and respond to them immediately.
