subject: The Five Marketing Myths To Avoid [print this page] You may have an extensive background in marketing andlead generation, but you are still on the path to failure. Sure, your business may be a top name in Australia, but are you sure that you can still keep that in the long run? Sad to say, but this is the reality of business these days. What makes matters worse are the misconceptions thattelemarketingteamshave over marketing. Some of these may actually be counter to what you should do if you want to get more qualifiedB2B leads. In order for you to succeed, you will need to chuck out all marketing myths harmful to yourbusiness sales leadsgeneration.
1.Marketing is strategic while this phrase is just what your company might need in order to succeed inappointment setting tasks, it is just a fancy name for an experiment that will not bring about immediate results. And results are exactly what you need in this business. You cannot afford to spend on marketing tactics that will not give you immediate benefits in terms ofB2B leads.
2.Marketing pushes sales yes, it might look like it that way, but there is no denying the fact that it is counter to the natural order of things. It is the sales team, not the marketing team, which drives a companys ability to generate the necessarybusiness sales leads. If you want to be more successful, your sales team should take center stage.
3.Marketing is all about selling at first glance, this rule seems to make a lot of sense. But on a second thought, you know that this belief is not quite right. In the first place, marketing is not really involved in the selling process. It is sales that does the job. More often than not, marketing creates tools and aids that may not help the sales process at all. In cases like these, it is better for marketing to just focus on what they do best: generating qualifiedB2B leads.
4.Marketing is branding does it make sense? On the superficial level, marketing is responsible for promoting and introducing a product or service to customers. But the truth is, it is the customers that define the brand. You see, no matter how good you are in promoting something, what customers think is what matters the most.
5.Marketing defines the future marketing markets the future. It may sound sensible, but it is not. There is no way to tell what customers need. And even if your marketing team is told what they need, how can you be sure that you can come up with the solutions suggested? In cases like these, it does make sense to count on the next best thing: the engineers. They know how to make something work, and they can figure things out. Let the engineering team define future products, then.
Yes, these myths listed above are a complete waste of your time. It is a good idea to simply just do away with them and go for something more productive.
