subject: Brochures Can Still Hold Their Own In Marketing Today [print this page] Despite digital dominance in today's marketing field, how come brochures still hang on as one of the leading marketing tools ever? How come there are still brochure containers in this supposedly print-devoid generation reliant on computers for information? Despite being side-by-side with mass media, the good old brochure distribution process still works wonders in today's market, and here is a list of good old reasons why:
1. A brochure presents summarized information. The brochure helps the reader get a quick glimpse of what is being talked about. It satisfies the rapid-paced lifestyle of today because brochure do not contain plenty of details; they have just the gist, but the essential gist. The sales orientation of the brochure (even in non-sales situations, like in recruitment or in advocacies) also provides an emotional incentive for the reader to continue reading the brochure and to kindle interest in information outside but related to the brochure's contents. It can even nudge the reader to act (like buy a product).
2. All brochures can incorporate images. Images can add eye candy polish to the brochure by exposition (showing how something works) or by rhetoric (tantalizing the reader and engaging his emotions). A few well-placed images can move the reader to a rush of initiative that will eventually make him do something after reading the details further.
3. When printing brochures is easy to make from start to finish. Advances in desktop publishing have made anyone who has a printer and some artistic mettle a potential brochure-maker. Thinking of content is easy, because an effective brochure should consist only of the main details. Layouting is easy - word processors can take care of that. Designing is easy - there are Photoshop and royalty-free designs from the Internet. Finally, reproduction with color is easy - there are color copiers. Or just print en masse and find your target readers! Because of what a brochure requires for production, brochure distribution is more affordable compared to billboards or newspaper advertisements.
4. A brochure project distribution plan is easy to execute. Mailing printing brochures is one (a brochure can be stapled along with the regular sales letter to impart information without increasing postal fees.) Placing them on brochure containers in lobbies, market stalls, waiting areas, workshops, and trade expositions is another. Giving them in person is another - and this yields some marketing advantages: if someone gets a brochure from you, you can engage that person to a sales talk without much ado. Brochure distribution can be done with ease in places where Internet access is impractical or impossible - say, on the road, on stores, or on public establishments. Finally, instead of printing - a softcopy of a brochure can be sent through e-mail.
5. One popular brochure service is the distribution plan can target specific niches. Distributing a brochure can be done in places where there are plenty of people most likely to be interested in the contents of your brochure - just leave the brochure printing project there and wait for them to flock. Or disseminate them yourself.
