subject: A Very Simple But Important Internet Marketing Lesson [print this page] Most of us will never be great copywriters, but we could do better if we understood a very simple Internet marketing lesson.
The next time you buy something online take a step back and analyze how the product was marketed to you. I am talking about all of the steps that got you to whip out your credit card and make a purchase.
We generally buy something based on 2 out of these 3 things.
1. Need.
2. Interest.
3. Desire.
In today's economy people are purchasing more based on needs than anything else. This is why any of us can get into micro niches and make money online today.
Much has been written about the demise of affiliate marketing, yet there are plenty of Internet marketers who continue to make money targeting niches that people have a need for the product in. I like to think of it as helping people with their pain.
Of course it all starts with getting traffic to a website. The last product that you purchased online was from somebody's website.
However, you had to get to that website first, and this is generally done through a referral from somebody, an email, a search engine, a text ad, a banner ad, Facebook, and so on. An Internet marketer promoted their website in some way that attracted you to come to it.
Once you get on the site you will become interested in the product based on things you read or possibly a video that you watch. This is where you become more interested in the product.
It's easier to create an interest for a product that solves a problem for somebody. The website visitor already has the need. Now you just need to create an interest in your product to the point that they will make the purchase.
Not all product purchases are based on need. Obviously many people purchase things that they desire strong enough to actually buy it.
This is where really understanding the Internet marketing process is a key. Cost per action affiliate programs are a good example of this.
You make money getting leads for a company. Your website visitor may or may not need the product, but they have an interest in it to the point that they're willing to give their name and email address for more information.
Consider the last time you did that. How did you end up on a splash page? Why did you give your personal information knowing that you're going to be followed up via email in the future?
Understanding the answers to these questions is the very most important Internet marketing lesson! You can then take what you've learned to become a better Internet marketer yourself
