subject: Expand Your Business By Integrating An Autoresponder With Your Shopping Cart [print this page] You'll want to combine an autoresponder with your shopping cart solution as a way to boost the success of your web marketing business. You're leaving lots of money on the table, if you don't have an autoresponder. You may even be dooming your web site to be a complete disaster. Whenever you make a sale on your site, it is best to thank the customer and advise them that their purchase was successfully completed. With a simple e-mail response from an autoresponder, this can happen quickly.
Adding prospect contact details to an email list is a type of lead generation.
You must continue making contact with these customers, however, as it's less difficult to sell to a current customer. You could use the occasion for even more marketing, by bringing to their attention any excellent offers you've got going. Your thank you message can be easily capitalized on by informing them of similar products you also have. You may have sold a pair of shoes with a particular brand name, and you have a matching hand bag from the same designer, which you could offer them. You could offer special discounts on accessories as a means of making further sales, as well as retaining them as customers.
Do not send any offers with the e-mail which can serve as a sales receipt. It's important that this email impresses upon your customer that they are valued, and not just a wallet to be pried open by any means. If you're not an experienced writer, rather employ someone to write this message for you, because it is essential that it strikes the right tone. You might balk at the extra cost, but is a once-off cost and will repay you handsomely whenever your subsequent autoresponder messages bring about additional sales. As valuable a tool as it is, however, be careful of irritating your customers by over-utilising your autoresponder. Your customers might be put off and unsubscribe if they sense they're being deluged by your offers.
Make sure you aim for your customers to think that your e-mails provide value, and you want them to continue feeling very special. You definitely do not want them to begin feeling you have overstayed your welcome. So long as you are offering them information which is helpful, they are not going to mind getting an e-mail each week or maybe even two. You should offer them something, ideally of a special or related nature, only now and then, say every 4th email or thereabouts. When you get your emails perfectly worded and spaced out the right amount, you are going to be on the right track to having a booming business.
The best thing you could do with your customers for a prosperous business is to foster lasting relationships with them.
