subject: Analyzing Search Engine Optimization [print this page] Search engine optimization is a process which improves the visibility of a website in a search engines natural or algorithmic search results. It is a search based technical programme, which targets different kind of search queries, including image search, local search, videos, academics etc. It is a developed concept of technology where the earlier and more frequently a site will appear in the list of search options list, the more number of visitors it will receive from this search engine user.
Search engine optimizer mainly focusses on considering what people usually search for, using certain common keywords, how the search engines work and which engines are generally preferred by their favoured audiences, as a part of internet marketing strategy. Search engine optimization mainly removes barriers to the indenting activities of search engines and promotes a site increasing the number of backlinks and inbound links.
Search engine optimization backs up its history to mid-90 when the Webmasters and content providers began optimizing sites for search engines.
S.E.O uses its certain methods or tactics to carry out its optimizing processes. Getting indexed is one of them in which for e.g. a search engine (yahoo) operate a paid submission service guaranteeing crawling for a cost per click setting inclusion in the database.
Another tactic of S.E.O is that it prevents undesirable content in search indexes by instructing spiders not to crawl files/directories through standard robot.txt file in the root directory of the domain. It also increases the prominence of a webpage by cross linking between the pages of the same website to improve the visibility of the pages.
In the present day scenario, S.E.O has become an inseparable concept as an optimizing technique for dominant search options in the target market. However it suffers a contradiction mainly in two broad categories: being a part of a good design technique and those techniques which the search engines usually do not approve.
The database in the recent past decade shows that many local S.E.O is getting tough competition from the search engine, Google. Google engine optimizer in the market outside U.S., share is often larger and so it remained the dominant search engine worldwide since 2007. As of 2009, Google is not the leading search engine. It is in most cases is lagging behind some local players. Notable markets in these cases are China, Japan, and Russia, where Yahoo, Yandex, Naver etc. are taking over the markets as leaders.
For a S.E.O to be successful in international markets require translation of web pages in a professional manner, registering a domain name with top level domain in the domain market, web hosting providing proper IP addresses. Regardless of language, the other elements more or less remain the same.
