subject: Can Local Seo Be Your Only Form Of Internet Marketing? [print this page] Search engine optimization is not just for large corporations anymore like it was back when nationwide exposure and SEO were synonymous. Since the spawn of local business listings within major search engines, local SEO has become a well known term with small business owners looking to grow their presence in the community. However, has SEO broken away from a strictly national form of marketing? Can it be your only form of internet marketing when trying to reach your city and the surrounding communities with a local campaign?
If you decide to use local SEO as your only form of internet marketing then you are missing out on a lot of customers. It is true that you will still get mobile search traffic from people passing through town or looking quickly for shops near them but what your company will be lacking are the customers who need peace of mind. Search engine optimization will only help your business appear higher on searches and will not sell your products or services.
Internet marketing consists of a lot more than optimizing, you need a good web presence wherever people may be looking. When searching around locally some consumers check out your business on sites like Yelp, Citysearch, Yellowpages and many more to read reviews about your shop or the service it provides. Since everyone is different we all use different pages to research so being found on every local site possible allows you to reach out to as many people as possible.
Social media optimization on social networks like Facebook, Twitter and Linkedin can also help your business. Word of mouth nowadays is largely done online through networking and if provided for them, customers can like your companys page on Facebook or retweet your Twitter postings. Since these sites connect everyone together, friends, family and neighbors will start to see your business popping up possibly opening the door for conversation about your services and products.
Local search engine optimization could be your only form of internet marketing if you do not care about building a brand in your community and you do not need extra exposure to consumers searching locally. If you are trying to grow your name and reach then there are other options like web presence optimization that work alongside local SEO. Either way you approach it, I suggest at least consulting an expert that works for a reputable company.
