subject: Top Uses Of Marketing Automation Services In B2b Marketing [print this page] Efficient marketing automation software can help B2B marketers to create and manage marketing campaigns effectively. Marketing automation software enables marketers to take complete control of their marketing initiatives by presenting a wide range of capabilities such as automated email marketing, campaign workflow management, creating websites/landing pages, tracking and scoring lead responses, measuring visitor intent/behavior, launching lead generation campaigns, and hence, enabling timely reach out to leads.
Marketing-Sales Alignment
It helps to increase transparency and enhance communication between marketing and sales teams.
It provides a central platform for both teams to work on. Sales and marketing teams can view all leads coming into their website, track marketing campaign form fills, email campaigns, social media and even their offline leads from a single console.
By aiding to assess the quality and quantity of leads that fill the sales funnel, the service enhances the effectiveness of your campaigns.
Marketing Insight
Marketers can expect to derive complete lead data, from company details to decision maker contact data.
Helps to analyze success and failure of marketing campaigns.
Assess why a campaign was able to generate warm leads and what changes have to be made to the campaign workflow chain to get better results.
By providing timely marketing insights marketing automation services help to make the whole process more transparent.
Targeted Email Campaigns
Leadtracker solutions aid in tracking visitor intent and online website behavior thus enabling targeted communication with prospects and improving the response to email campaigns.
Sales teams can reach out to prospects with customized messages and make a sales pitch at the appropriate time.
Economic Advantage
Automation of lead generation and lead nurturing processes, marketing automation services largely bring down resource oriented costs.
Marketers can reduce marketing costs, and by working with only quality leads they also eliminate wastage of time and resources.
With increasingly demanding and complex business needs, it is immensely difficult for marketing teams to amend strategies and processes. But marketing automation has the ability to make teams more agile by offering a great deal of flexibility to react instantly to changing market demands and conditions.
