subject: Aarkstore Enterprise -The Future of TV: The evolving broadcast and on demand landscape [print this page] The Future of TV: The evolving broadcast and on demand landscape
The analog switch off is planned for the next decade around the world,and the global TV market is going through a period of huge change.
Digital TV in all of its forms terrestrial, cable, satellite, IPTV isbooming. HDTV is becoming prevalent in mature markets, andtechnologies such as 3DTV and mobile TV are also set to take off.Consumer behavior and attitudes are shifting, with viewers increasinglyexpecting to access content wherever and whenever they want, on thedevice of their choosing. As such, Video on Demand (VoD) services are becoming ever more popular. All ofthese developments have encouraged new players to emerge in the TVspace, meaning that businessmodels are changing and incumbent operators must adapt to survive.This report assesses the future of TV in all its forms, encompassing content, technology, consumerappliances and devices, mobile devices, evolving media and broadcast business models, the role ofconnectivity and mobility, and consumerbehavior and lifestyle trends. It provides an analysis of theevolution of the broadcasting landscape, and outlines some of the emerging technology and demandtrends, highlighting the market drivers and inhibitors that are affecting expansion and demand. The reportfocuses on the different broadcasting technologies, starting from the distinction between analog and digital,to then develop further in the different media channels and technologies of HD, 3DTV, IPTV, VoD andMobile TV. The report tracks the evolution of each market, providing in-depth analysis of the whole marketand its sub-markets, and includes market sizing and forecasts
