subject: How To Hire A Search Engine Optimization Consultant [print this page] Finding a good search engine optimization (SEO) consultant can seem a daunting task, especially when you do not know the right questions to ask. Technology is constantly changing, because the search engines. What cannot be worked in SEO last month to get results this month. SEO consultants are monitoring their results always, and change the plan to meet the party called "Google Dance" the.
There are some points to consider when choosing a consultant:
Qualifications
There are many consultants who started with a technical background and migration in search engine optimization. Measures are usually unnecessary, but the background on the best market, as falling in the rankings of search engines as a result of good marketing. There are skills such as market research, drafting and analysis of competition to get traffic to your site is critical. You also want your SEO consultant will be competitive, and not give up easily.
Specialist
Difference between the needs of internet marketing on a local pizza place on the international markets of the company. It is important to find an adviser who knows the type of search engine marketing you need.
Here are some different areas of specialization:
Biological research - biological research brings in free traffic from search engines. There is nothing better than free traffic.
Experience
What makes the experience your prospective advisor bring to the table. Abe Lincoln said it best: "Give me six hours to chop down a tree and I spent the first four sharpening the ax." In other words, you want someone at least five to ten years of experience in Internet marketing is not, just site design. Ask to see the case studies. While some customers to be confidential, they are sure to have some examples for you to see.
Techniques
Techniques are generally divided into two zones, on page SEO and off page SEO. On page SEO consists of checking titles, descriptions, keywords, and keyword density. This is generally about 5% of the required work.
The. Another 95% of technical pages, including articles, link building, directory submissions, press releases, social media, blogs, videos, social bookmarking, and more The goal of SEO consultants from old school to get your site ranked high in search rankings. Assisting with the best SEO consultants help you achieve multiple listings on the first page of search engines.
Communication
While the Internet is considered the world market, it is difficult to contact your advisor if they are located in Southern Asia and the language is not English. Consultant should also be available when you need it, and you should not wait until the middle of the night to talk to them. In addition, weekly or monthly reports should be provided to show the progress of your marketing program.
Results
If a company promises to search engine optimization you the No. 1 spot on Google, look for another consultant. No one can guarantee such results. All markets are different, some more competitive than others. Senior consultant should be 5% more than your competitors to ask you on the first page of Google. While I know this kind of results to clients in less than four hours, I often say that the ongoing process, usually taking several weeks or months to see significant results.
Comfort Level
You must be comfortable working with your advisor. Choose a company not only optimization of search engines. You will find that customer service is much better, and one will take responsibility to get the results you want.
Good luck in your quest for a qualified SEO consultant.
