subject: Why Choose Internet Marketing Sacramento For Your Online Business? [print this page] Recent statistics by social media marketers show an inverse correlation between Internet marketing and traditional advertisement. For example 9 in 10 businesses now believe in the importance of online marketing companies in helping them take their business to another level. On another end of the spectrum, only about 6% believe in TV ads. The reason for this is two-fold: Internet has trumped television when users want to be entertained or get information; second, the advertising cost of TV far outweighs Internet advertising. This is the reason why about 70% of businesses are looking to increase their budget for Internet advertising and SEO techniques in 2012.
Don"t get left behind
This year, about 8 in 10 Americans will be using the Internet. By age demographics, 91% of consumers aged 18-34 are Internet users. But the senior citizens are certainly not to be outdone with 6 in 10 are more likely to use the Internet. They may not be as heavy users compared to the younger generation but they could not be overlooked because they are willing to spend are easier to persuade when offered by a product through the web. They are also more loyal compared to the younger set, with 63% saying they will stick with the company they like even if a better offer comes along. Companies specializing in Internet marketing in Sacramento use these same figures to understand consumer behaviour to better serve their clients.
Social media users
Social media sites, with Facebook and Twitter being the most popular, have thrown into the loop traditional Internet marketing methods like SEO, click-to-pay, meta-tags, among others. Just look at these figures: 700 people update their Facebook each second, while they send or resend Tweets 600 times per second. More than 90% say they check social networks first when they go online. While these methods are still crucial in trying to get your company recognized, you don"t exclude social media in the process. A local SEO in Los Angeles area, for example, will include social media maximization in its menu of services for companies.
Translating them into sales
Those are the numbers, translating them into sales is a whole different animal. The Internet is a harsh platform but it"s also very dynamic. Online marketing companies can show you why you need to have an attractive website that is user friendly, easy content management options and integrated social media links for wider audience reach. Open-source platforms promoting do-it-yourself websites may be free but there"s no replacement for the knowledge and experience a professional brings.
