subject: Branding Your Event With The Correct Color Scheme [print this page] Organizing an upcoming event but don't know where to begin? Why not begin with your color scheme? We all can't live without color in our lives, more so when we wish to make an impact during an event. We want to make the right impression and set the mood. We also want the event to be remembered. Color is important for setting the mood and giving an overall impression.
Every event organizer tries to synergize lighting, sound system, dcor and color to the best impact. The key to all this is color. You just might wreck your whole event if the color scheme is way off mark. Unless if your intentions are to be notorious with a riot of mismatched colors! So how do you go about picking the right color scheme for that special event?
What are the main considerations?
First of all, consider the most suitable color scheme based on your theme in general. Be it a wedding, product launch, presentation or company event. There are many options for ideas on color schemes found in the internet. You could research articles online for these at the click of a mouse.
Off course this is also where all the brain-storming starts. It is when everyone will have their opinion about the "best" color. Keeping track of everyone's ideas is easy when you have an event planning software to use. You can update and share ideas "on the fly".
At this stage, you might want to incorporate an event management system to help you keep track of all your plans. It is such a nifty idea if you are able to access all your planning details right at your finger tips with any mobile application. Plus it is really cool that you can also update everyone on your team instantly!
Colors present a specific identity. It defines the message, distinction and character of the event. Therefore recommendations on the use of colors have to first be established during the event planning stage.
Planning your event
There are so many things to consider when you plan an event. Where do you start? In most cases a check list is the logical idea. Once you have created your event concept. Planning your color co-ordinations can be a challenge, Keeping track of all these changes is also quite a task. What if you have an event management system to help you do just that?
Choosing your colors
It can be so exciting to consider a color scheme for your event but keep a hold or getting carried away is a big possibility. Some of the colors that can be considered are the primary colors of red, blue, green, yellow, purple and off course black and white. To have an idea of what each color signifies, take a look at the list below:
Red is used when you want to develop a sense of excitement, motion and trend setting. However the color red is a dominating color and invokes attention much like a bull that sees a red flag. It can also express power and love, so keep in mind the use of the color red. Be precise which expression you want to create in combination with your overall theme.
Blue primarily signifies a sense of intelligence, loyalty and command. So it is a good color to use for product launches. There are many shades of blue that can be used in an event, but the deeper the color the more somber it is, so do consider a vibrant blue as an option.
Green on the other hand signifies nature, health, a new beginning. Green symbolizes growth and optimism, and caring for the environment as well as regeneration. This is a good color to use if you are in the health or beauty related industry. The color combinations tied in with the dcor of your furniture/setup in the event will make this an fantastic theme.
Yellow is used to express sheer joy and celebration, energy and warmth or even as a warning. Knowing how to use the color yellow in your event theme is important, as well as which shade of yellow to use. Lighting has to be considered as yellow tends to be lost if lighting is too strong in your event.
Purple is a controversial color. It is for those who are daring, spiritual, mystical and alluring, wealth and off course magic. Not many people or events use the color purple unless they are in the entertainment industry. Even so if you feel that you want to develop an impression of the above qualities, this is an exciting color to consider.
Orange can be used if you want to portray confidence of competition, potency, a driving force and energy. It is a very vibrant color to use. To make it more interesting, it can be used with a mixture of black and white to make it truly outstanding and authoritative.
Black and white should be used sparingly. Unless it is a night event that has a party atmosphere with lots of bright and colorful lighting. Adding shimmering and tinsel effects are a good combination as it will stand out against dark backgrounds. White is a good light reflector.
