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subject: Who Is Making "crazy Gifts"? [print this page]


With the economic and social development, people's pockets become mustering. As there are more choices in the market, more frequent social communication and upgrade gifts, it is also logical that the price increases. Whats more our country is known as "the etiquette of the State," and the normal human intercourse, when individuals can afford, is understandable. But at the gift market, such as "wild Cordyceps", expensive tobacco, alcohol and other high-end gifts dominate and "the more expensive the more sought-after", the "Giffen behavior" which even the economists are puzzled at, worth pondering. Are there deep social reasons behind the existence of "crazy gift"?

There is an old saying in China, that is "being sent thousands of miles, the goose feather is light but the courtesy and friendship it conveys is heavy". So the emphasis on gift is to communicate spirit, which is the essence of gift giving. However, now the problem is, many people measure the friendship according to the price of gifts, and high-end gift is viewed as a status symbol. Although the gifts may be shining, it is increasingly difficult for people to sense the love that they should have conveyed. A Sinorama stark shortage of human gifts, it's hard to feel the filial piety, respect and blessing. The growth of this social psychology not only continue to push s gift prices but also make some people to suffer from "gift giving anxiety" on the festivals. For example, under the pressure of the expensive gifts, some young people are fearful of going back to hometown, calling the Spring Festival as an occasion on which they may be robbed of.

Material and utilitarian coerced gifts will inevitably become peoples psychological "knot", but also are easier to become tools for crime. The famous paintings can become "graceful bribes" carriers, the shopping cards are bearing some secrets, and the luxury of offering bribes acts as a "pass". The gift poisoned by money and power have swallowed the social resources, poisoned the social atmosphere like Pandora's box and breeds " corruption in box ".

The gift, like a mirror, reflects the dilemma the modern people have in a society with rich material choices. Those people who are carrying brand name tobacco and alcohol/liquor around to accomplish the "task" of delivering them to the proper people have possibly become spiritually puzzled and suffered the delusion of the mind. Therefore, it is really necessary to make gift giving really fresh and cordial, which depends on the cultural consciousness of people as well as the molding of a new type of consumer culture.

by: alan




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