subject: Mobile Website Development - Mag Studios [print this page] Is mobile website development really essential?
With the increasing popularity of smart devices, more and more users are now using the internet from their mobile phones. It is expected that by 2014 mobile devices will outrank personal computers as the most common web access device worldwide. Those who still bank on a traditional website may soon want to consider building smart phone friendly websites for their business. Users who are away from home or on travel are found to access the internet exclusively from a mobile phone.
Usage of mobile phones is no more restricted to checking mails or conversations. These days, from studying, shopping, to finding any important information, everything is done through a mobile device. But, it is really unfortunate that, most of the time websites are not displayed on these devices as they do on a normal PC. A standard website may be, in some cases, unusable on a smart phone or any such device.
While designing an E- commerce Website, it is most important to keep in mind the mobile users. Consumers often need to check the prices or availability of a material while shopping and they use their mobile devices for this purpose. Now if an e-commerce website gets easily displayed on their mobile, the customer can purchase the material then and there. Such user-friendly websites not only makes shopping easier for the customer but also helps the site owner to grow his business.
Again a mobile friendly website is really helpful in attracting local customer to a physical location. If a smart phone user wants to know about the ongoing businesses in an area, he will obviously use GPS services to locate business nearby to meet his requirements. Now, in the absence of such a site, the user wont be able to know about the area, like what services are offered there or restaurants or hotels or any other institution in the area.
Quite obviously, it has become very essential for the websites to become optimized for mobile browsing. Mobile Website Development is nothing but enhancement of the web design for easy browsing by all the smart devices. So, for a web designer or a site owner it means that whatever websites they develop must address any smart device in short, a responsive web design.
A responsive web design is a more creative way to add the required flexibility to the web design so that it becomes smart enough to open in any browser in any device - an important consideration, especially when a designer has started the website from scratch. To many it may seem nonessential, but then, it is always better to have a global presence than losing a potential customer.
