subject: Tips To Choose The Best Social Media Consultant [print this page] Whats the main element that keeps customers patronizing a product? Surprisingly, its not because your product is the best in the market. Its loyalty. A social media consultant can help you build your customer base by increasing your brand recognition.
Dont measure success by the ROI
Businesses always gauge whether their investment succeeded by measuring the returns. While this may be true outside the digital setting, the social media ecosystem is constantly changing and evolving. The tools of social media are just part of the bigger concept of online marketing. You dont just use these tools alone and expect a wave of orders. A 2012 UK report suggests that 6 in 10 companies spent 5,000 or less on social media efforts. The implications are two-fold: one, the cost of engaging in social media is not as expensive as initially thought; and second, social media as a tool is not as extensively used by companies. Again, hiring somebody who knows their stuff can help you better connect and communicate with your customers.
Ask the right questions
Ask and ye shall receive. By fielding the right questions before employing SEO services in Los Angeles, for example, you can gauge their understanding in the field of social media. How long have they been in the line of work? What is their track record? How can they help you build your business? Do they have the tools to analyze traffic? What mistakes have they made and what have they done to correct those? You can have a basic grasp of these when you go to search engine optimization courses.
Not the end-all, be-all solution
Another problem company makes is to reverse-engineer the process. Social media should not be placed at the top of the pyramid. First you need to be clear about your vision, brand and target market. These are the questions that social marketers will ask you anyway and if you cant answer them truthfully, its very difficult to go forward from there. The best social media consultant can help you craft a good communication strategy based on the analysis of your business, personnel demographic, resources, mission and vision. And the platforms should not be limited to Facebook and Twitter alone.
Oh, and if somebody walks up to you claiming to be a social media expert while preaching that your company will die if you dont use Facebook or if you dont hire their services , heres what you are going to do: Kick Them Out.
