subject: Unique Plastic Packaging For Making An Impression [print this page] Far too many companies rely on plain poly bags or other not-so-memorable forms of plastic packaging. Although there is nothing wrong with this practice per se, many companies don't realize that a product's packaging can be an asset. Although most products have functional packaging, few have plastic packaging that makes people want to buy the product, packaging that really adds to the products desirability. If you work with a plastic manufacturer you can create such packaging and your product will benefit immensely.
When you hear the name of certain products you think of the packaging before you think of the product itself. For example what pops into your mind when someone mentions Pringles brand potato chips? Chances are the first thing you think of is the unique tube design of the package. Now let's say I mention Pez brand candy? The first thing that phrase conjures in most people's minds in Pez candy dispensers.
These are two examples of ultra-effective packaging. They are unique and synonymous with the product. When you walk down the aisle of a grocery store it's easy to pick these products out. It is like a form of subliminal advertising. When someone walks down the street eating Pez or Pringles people know exactly what they have in their hands and it can often trigger a craving for that food.
By putting a unique spin on plastic mailers or designing custom bags you can add to your brand's identity and you don't need a team of industrial designers to do so. Even something as simple as a polypropylene bag with a unique color scheme can make an impression. Sometimes a well-designed logo on a gusset bag or header bag is enough to make a lasting impression.
How should you go about designing a plastic package? The first things you need to consider are any practical concerns. For example, if your product is a snack food you will want a resealable bag. If your product gets sent through the post you will want to invest in some kind of plastic envelopes.
Next, find a way to make it unique. Choose a bold color scheme, a cool or interesting shape, or anything else that will make the packaging stand out. You don't need to hire an industrial designer but I would suggest it.
Lastly consult a plastic manufacturer and work on pricing and logistical issues. Then implement the new packaging and watch the profits roll in!
