subject: 3 Tips To Use Social Media Agency To Increase Traffic [print this page] Even after taking a lot of hits, a real social media consultant can help you increase your website traffic. The operative word here is real because as what has been hammered down repeatedly, there are a number of bogus experts out there. Below are just some of the tips to help you narrow down the list of social marketers you can work with to expand your brand?
Tip 1: Knowing your strengths and weakness
Be wary of the consultant who just ram Facebook and Twitter down your throat. There are a number of platforms and each has its own advocates. For example, some companies and online marketers feel that Twitter is the best because it is measurable and it brings in more traffic. Others swear by Facebook because of the quality of customers the company attracts. And still others insist on Google+ as the better of the two platforms. The social media agencies should be able to come up with a communication strategy plan based on your company structure, direction and marketing campaign.
Bonus tip: a good consultant should have extensive experience in content generation. Social media tools are just a way to drive your message across. A website without good message is like the hole in the doughnut, totally useless.
Tip 2: Distinguishing basic vs. advanced knowledge
This is where you separate the self-appointed gurus with the real McCoy.If you outsource social media needs, you can understand the platforms beyond Facebook, Linkedln, Reddit, Twitter, YouTube or Trip Advisor. There are also other platforms like Quora, HARO, Fark, Hackernews and Stackoverflow, to name a few. What about the tracking tools? They should go beyond the basic softwares like Google Analytics (also the most popular), Tweetdeck, or Bit.ly PRO, to include Tatango, Rowfeeder, or Statdash. And when you combine each of these tools to further enhance the tracking results, the number of permutations is endless.
Tip 3: Conversion
Driving traffic to your site is all well and good, but the purpose defeats itself if the consultant cant help translate them into sales. With the help of the consultant, you can calculate the potential income from your existing online customer base. Also you will learn how to market your product to visitors with the most potential, how to identify potential customers so you wont waste time pitching to the uninterested, and how to identify keyword triggers to profiling customer behavior. If nothing else, the knowledge you get from a social media consultant will help you improve your product and services that will reflect the needs of customers.
