subject: Gomembers Social Commerce And Workflow Automation [print this page] Gomembers believes the future success of organizations depends on innovative ways to reach this global audience beyond your known members and prospects. Social Media has changed the way members interact with your organization and one another. As social media channels gain popularity, organizations are adjusting their communication strategies to extend their reach and promote their mission to a global community.
gomembers Social Commerce enables you to add new followers and generate revenue by promoting special offerings through Twitter and Facebook while tracking purchases in the gomembers database and redemptions through your current eBusiness Suite.
How does it work?
First, you establish a campaign by defining the parameters of the offering, the messaging to be used, and the timing of your Tweets and Facebook posts.
A follower retweets or reposts the offer to their Twitter account or Facebook profile which exposes your message to all of their followers. The follower is directed to your customized landing page to enter payment information. Upon completion, a record is written to the gomembers database and the purchaser receives a confirming e-mail with a link to your eBusiness site that includes a unique transaction code to redeem the item.
All eBusiness redemptions are validated against the transaction record in the gomembers database and, when successfully completed, the associated membership, donation, and other transaction records are created in your gomembers database.
Extend the reach of your campaign significantly by re-sending the Tweet, re-purposing with new messaging or asking influencers in your industry to re-tweet your offer as a Celebrity Tweeter.
What are the results?
Early results from BMW Car Club of Americas pilot campaign quickly yielded six new memberships.
In addition to new revenue generated, you can increase your social following, extend your messaging beyond your known audience and capture new members, subscribers to your publications, donors to your foundations and more using gomembers Social Commerce.
Contact gomembers today for more information and details on gomembers Social Commerce
Key Benefits:
Promote revenue opportunities to your Twitter and Facebook followers
Increase donation contributions beyond your contact database
Gain new membership enrollments
Sell more gift cards and products
Automatically track campaign success within gomembers and provide redemption through eBusiness Suite
Streamline your communications, reminders and updates with the gomembers Workflow Automation module. Automate recurring reminder e-mails, automatically send updated meeting confirmations and receipts, remind staff of outstanding tasks and automate responses to updates.
Most association staffs are working shorthanded as it is and keeping up with the numerous e-mails and reminders that need to be sent on a daily basis is usually one of the first tasks to be overlooked. We all know the value of member communications. With Workflow Automation you have the ability to define e-mail templates that are personalized and reflect up-to-date information from the gomembers database. Set them and forget them. Workflow will automatically send them when conditons change, dates are met or updates are processed within the gomembers database.
Key Features of Workflow Automation:
Use the standard Broadcast e-Mail Templates to define your personalized mail-merge fields once and let Workflow do the rest.
Automatically create Contact records for each e-mail sent associated with the Constituent and track what was sent and when.
Add follow-up activities and automatically update staff about tasks that need to be completed.
Send confirmations, payment receipts, renewal notices and more based on changing conditions in the gomembers database.
Develop new workflows that meet your unique requirements
Benefits of
Workflow Automation
Automated response to new members, inquiries
Send updates when a change is made to a registration
Generate receipts when a payment is entered in the back-office
