subject: How Google Plus Ones Can Boost Your Seo Campaign [print this page] The recent algorithm upgrades done by Google have forced online marketers to completely revamp their strategy and process. In addition to moving over traditional backlink and keyword density based SEO techniques, it has become essential for the website owners to concentrate on the design and content of their websites. Post Google Penguin update, an increase is also noted in the number of webmasters promoting their websites on popular social networks. Some of the social networks like Facebook and Twitter also offer specialized features to run online marketing campaign. Google has launched the plus ones feature by combining the functionalities of search engines as well as social networks.
Distinct Feature of Google Plus Ones: Google allows webmaster to include plus ones in their websites, advertisements and other links. Similarly, a user can simply login to his Google account, and click on the plus one buttons for any article, blog, web page or link that he likes. Once a user clicks on the plus ones, the content will be displayed to his friends, family, associates and other contact as part of their Google Plus profile page. As these links are shared and recommend by someone they know and trust, people will be encouraged to click on the plus one buttons. Further, the web pages with higher number of plus ones will also have an impact on the Google ranking of the website.
Where can You Add Plus One Buttons: The social networks have provided the internet users with quick and efficient options to share the online information they are fascinated by. As a webmaster has options to include plus ones in various parts of his website, you can always add these buttons to assist people in sharing the links. The buttons can be added simply by posting the Google plus one code. At the same time, you can even buy Google plus ones in specific numbers. Many website owners even buy plus ones to increase their search engine ranking within a quick span of time. You can simply identify the places where you want to add these buttons and make it easier for the online visitors to promote your content.
Impact of Plus Ones: In comparison to other online marketing tools, Google plus one is designed in a simple and easy-to-operate way. The online marketers also have options to run ads in combination with the plus one feature. These buttons are also used to determine the target audience for your ads. Google also considers the number of plus one clicks received by a webpage to determine its relevance and popularity. Also, these options are effective in distinguishing the high quality content based on the behavior of the internet users.
Integration with SEO Techniques: The plus ones can be easily integrated in the SEO and social media campaigns of your business. As Google no longer determines the popularity of a website based on backlinks and keyword density, the feature can complement your online marketing campaign. Social signal features like plus ones will have an indirect impact on the visibility of your website on Google search results pages. The social signals will also make it easier for you to enhance the visibility of your website on several popular social networks.
