subject: Marketing In Culturally-diverse Singapore [print this page] When you want to market in Singapore, you have to tailor how you present your products and services to the appropriate market. Singapore is a country with many cultures, so while onelead generation marketingcampaign may be appealing to others, it may come as offensive to some.
This is a topic that also applies to other parts of the world where you might want to consider setting up your business. But in Singapore, the cultural differences can be highly pronounced. The city-state is home to five major religions, all of which constitute more than 10% of the total population. Aside from that, there are also plenty of minority religions. These differences in religious views are important because religious practices are given special attention by the government with special holidays. Other than religious views, the various languages used by the local citizens can become a barrier that will prevent you from communicating properly with your targetbusiness leads.
The reason for this diversity is because of Singapore's highly attractive business environment. Singapore's government provides attractive incentives, such as grants, to convince international companies to set up business in their country. Entrepreneurs flock to Singapore to start their business because findingbusiness leadsin this country is relatively easy. Companies can easily communicate with their customers through the use of the latest technologies such as mobile phones and social media. These entrepreneurs usually come from other countries, and of course, they bring their cultures with them.
To market successfully to these individuals, your campaign strategies must be specific for each culture, as it is the greatest factor that affects abusiness leads' propensity to do business with you. For example, if you decide to use TV spots for marketing, you must make sure that the actors and actresses are not wearing any offensive clothing, or that their language is acceptable. It can be very meticulous for yoursales and marketingteam, but it will deliver the most number ofbusiness leadsin the long run. This can mean that you will need to divide your marketing department into teams, and have them research on the best possible ways to connect with each culture demographic.
If the above scenario is too complicated and unrealistic for your company, you can just hire aBPO companyto do these tasks for you. By doing so, you will be able to achieve your goals of having a culture-specific marketing strategy for a cheap price. You also won't need to worry yourself about management tasks such as benefits, leaves, salary, taxes, shifting, and team delegations.
By taking the time to research on their culture, yoursalespeople will have a higher chance of successfully settingappointmentsand preparing more convincing data for their presentation. This translates to a higher chance of convertingbusiness leadsand more profits for your company.
