subject: The Basics Of Marketing And Advertising On The Internet [print this page] Over the past decade, there has been phenomenal growth in the use of the Internet around the world. Almost every business has a website and more people are entering into the world of internet marketing and advertising. Why has this form of marketing become so popular and how can you use online marketing for your own organization?
The principles of traditional marketing are the same as for electronic marketing or eMarketing as it is more commonly known. In fact, the terms internet marketing, eMarketing and online marketing all refer to the same thing marketing of an organizations products and services over the Internet, with the aim of increasing sales, attracting new customers, creating awareness or building brand equity.
The Internet is redefining how companies interact with their customers and changing the way we think about marketing and advertising. Not only can companies advertise on other websites, advertising on social media channels is gaining popularity. However, this needs to be the right approach for your business General Motors recently withdrew their Facebook advertising contract, proving that online advertising does not work for everyone.
Advertising on the Internet
The great advantage of Internet advertising is that it is easy to track and measure your companys return on investment (ROI). That is because you can track the response to online advertising campaigns. You can advertise your website, or your companys products and services with online adverts on third-party sites and then track the results.
Online Marketing Strategy
As with any other marketing initiative, an organization needs to develop an online marketing strategy with key objectives, which will assist the organization in achieving its overall goals.
Advertising on the Internet can provide an immediate response and can be easily changed to suit your target audiences requirements.
How the Internet is Changing the Face of Marketing
With the success of Internet marketing, many companies are shifting their marketing spend away from traditional marketing methods to online platforms. The Internet is changing the way that business owners approach their marketing efforts. If your company is looking to enter the world of online marketing, it is important to look for a trusted partner with a proven track record of success that can help develop a customized Internet marketing plan for your business.
