subject: Benefits Of Sms Marketing [print this page] SMS or text messaging is a tool which is very commonly used for mobile marketing or mobile advertising. The tool has gained a lot of popularity among FMCG and retail businesses. This is definitely considered as a highly effective strategy for surviving competition in the market. Messages can be sent to the people with the help of Online SMS, thus facilitating direct reach to the customers. These services are used generally for various purposes such as marketing, recruiting as well as customer care services. SMS marketing is a very powerful strategy for marketing the business online. The latest strategies of internet marketing allow the companies to be flexible during the recession. With this kind of marketing, companies that have a lower budget are given assistance with their marketing campaigns. They can enjoy good ratios of turn over as well. Many companies use this kind of marketing for their online businesses owing to its advantages, benefits and popularity.
The popularity of SMS Marketing is very widespread and this is because the number of mobile users all across the globe is increasing. The users have a tendency of reading all the messages that are sent. Messages can be sent directly to the customers by the companies regardless of the time as well as the location of the customers. The tool of Bulk SMS is of great importance for marketing, advertising as well as the promotion of business. Not only brand awareness is created, but huge potential markets along with a huge customer base are also reached within a very short span of time. By using the services of bulk SMS, text messages can be sent by businesses containing the price and the description of the product. Customer groups can get information just with a single click.
Given below are the benefits of this kind of marketing
This marketing strategy is very easy to execute. The company doesnt require much budget to use this marketing tool. Hence, the text messaging marketing is considered to be a cost-effective as well as a profitable strategy of marketing.
Given below are the benefits
Increase in the sales and generation of repeated sales
SMS marketing not only helps in the generation of sales but also in the enhancement of brand exposure
There is a facility of sending highly personalized messages to the target customers directly.
This marketing can be used for sending significant information to suppliers of raw materials as well as key customers
With mobile marketing, businesses are helped in providing value added services and that too at a marginal cost.
Critical information can be relayed automatically with the help of mobile marketing
With the help of Mobile Advertising and marketing, business people can easily communicate to consumer groups of each and every segment.
With this kind of marketing, distributors can be informed by the company about the changes in pricing, launch of new products, shipping the products and other specifications. Customer relationship management can also be maintained by the company by sending wishes on special days such as anniversaries and birthdays. Consumers can be informed about offers as well as special discounts. SMS invitations can be sent to customers about events and product launches.
