subject: Successful Business Secrets [print this page] Successful businesses understand a secret that you can use in your business practice as well. In order for you to make the most out of your existing customer base, you must be contacting those customers regularly. When you do so, there are many benefits that will be seen which not only include additional sales, it includes gaining some valuable insight into what can be done in order to improve your business for new customers. Of course, it all starts with having the right vehicle to contact those customers regularly. What are some of the choices that are available?
One of the more common ways in which business owners are able to contact their customers is through email newsletters. When you make a sale, it is always a good idea for you to get permission to contact the individual through email at sometime in the future. Some of the best email services that are available will allow you to put those individuals on the list automatically and then to contact them automatically as well. Of course, most businesses are going to eventually ask, "What is the best email service?" The answer to that question depends upon your business model and what you expect to get out of the overall email experience.
Something else that should be considered when contacting your customers is social media. Facebook, twitter and other social media outlets are becoming more and more popular and they can certainly give you the opportunity to contact your customers on a continual basis. Most customers are going to be willing to give you their social media information, especially if you give them a sound reason for doing so. For example, you can promise them that there are going to be coupons that are released or that you will give them information about specials that are running. Of course, social media is not all about promoting your business but it is about building relationships. Make sure that you are doing so and you will find that any advertising you do is more effective.
Have you considered doing surveys to keep in touch with your customers? This is not only a great way for you to put your brand in front of the customer on a regular basis but it's also a great way for you to introduce your business to new individuals as well. One of the things that many businesses do is to offer an incentive for filling out a survey. If you are going to do so, be aware that some individuals filling out the survey are going to do so quickly to get the awaited prize. You will still get plenty of valuable information but there is going to be a degree of inaccuracy as a result of the freebie that is given away.
Finally, you can always contact your customers on the telephone or through the mail. These tend to be more expensive and time-consuming but they are also very effective as a method of reaching out to your customers regularly. Regardless of whether you use these methods or another option, you will find that regular contact with your customers translates to putting regular money in your pocket.
