subject: Website Construction For Better Search Engine Positioning [print this page] Website creation is a lot more than having pretty design and fun applications. The decisions will be determining for the website's marketing and its traffic. The following tips are created to improve the search engine optimization of your website.
Good Navigation To create a website that works well, you need to think about the structure. The structure and the hierarchy of information are the backbones of a highly functional and well-optimized website.
A website's navigation is of uttermost importance both for the structure and the search engine optimization.
Good navigation can be difficult to achieve. You will understand how complex a menu is once you try to figure it out. It has to be descriptive enough, yet it has to remain small and usable.
To deal with this problem, you can have a menu that contains sub-navigation. Each category can come with sub-categories that provide more information about the content and the website's section. This type of menu is a good solution both in terms of usability and search engine optimization.
Content Design Content is the most important page element. It affects both the popularity of the website among readers and its positioning among search engine results. All other SEO efforts will fail if the website lacks high quality content.
When you are trying to create a website that is search engine friendly, you will have to think of the visual approaches that speed up the indexing of the content. The first and easiest thing you can do is using a bold and different font for the most important parts of the text. You can distinguish the headlines and the subheadings in this way.
Adding bulleted and numbered lists is also going to make it easier for search engine crawlers to scan the text. These little visual tricks will also benefit the website's audience.
Optimize Visuals Text optimization is one part of the story. You should also focus on the optimization of photos, videos and multimedia presentation. The number of people searching for this type of content is growing. Visuals can be a valuable asset in terms of getting search engine traffic.
Alt tags, the selection of relevant keywords and the creation of good visual descriptions are three easy things you can do to improve the optimization of the website's visuals. It takes a couple of minutes per image and you will start noticing the results soon.
Optimization and website development go hand in hand. Some very simple tricks can improve a website's positioning among search engine results. These are also going to improve the experience of readers, which ultimately makes the website better.
