subject: How Sample Packaging Design By Identipak Can Increase Brand Awareness For Cosmetic Industries [print this page] The cosmetic industry is one of the most saturated and competitive marketplaces in North America. Samples are a staple of any personal care or cosmetic line's strategy for brand awareness and overall success. Sample packaging design is a service with a focus on more than just the presentation of the sample. A sample has to be more than just a free trial but an educational tool that is delivered in a unique fashion and through a variety of mediums. There are three popular ways to market samples and with an innovative sample packaging design team behind the brand, any cosmetic company can stand out amongst the crowds of competitors that share the same desire to succeed.
Your Sample is an Educational Tool
Customers do not necessarily buy a product that has been researched and thoroughly tested to work. Consumers typically invest in products that appeal to them on an emotional level. This can include products that have been manufactured with eco-friendly initiatives in mind, cost considerations or cosmetics that promise beauty enhancing benefits. Whatever the angle, a sample is the perfect vehicle to deliver the message. This can be accomplished via a carrier card that is attached to the sample itself. This way, the product sample is more than just a trial; it's a sales force.
Sample Presentation
The box or packaging that the sample is presented in will make a significant impact on the customer. Samples should beg to be opened and used and the tired, old white plastic tube is not exciting to the modern consumer. Packaging designers have a wide variety of ideas to enhance every sample such as die-cut sachets that can be created in stand-out, and made to match the product with unique shapes and sizes.
In addition to creative shapes, the actual quality that goes into a sample should be taken into consideration, especially if the product is new to the market. The sample will be the first impression and in cosmetics a luxurious or even indulgent product line can promote sales through customers that want to buy, feel happy, feel pampered and have a sense of fun and relaxation.
However, for a marketing campaign that intends to reach millions of people, a simple package can still work wonders. This is especially effective if the sample is sent through the mail. Working with a sample packaging firm ensures expert recommendations and guidance from professionals that have assisted successful marketing campaigns through sample distribution in the past.
Delivering Samples
There are a number of ways to gain brand awareness through sample distribution such as: adding a similar sample product to an already popular cosmetic with a hang-tag, street teams in malls, magazines and in a sample pack at the checkout. Once a cosmetic company has high quality samples with a cutting-edge design the opportunities and potential are virtually unlimited.
