subject: The "happy, Playful And Different" Globe Of Fjaba
[print this page] Feminine, floral and fun are just some of the words that can be used to describe Fjaba's latest collection.
Meaning fairytale', Fjaba is the fashion world label created by Croatian sisters, Ida and Mirna Litovic. The name of their label is certainly very apt as the designers claim that "fashion have to be a real story." However, it is distinct that these designers strive to create more than just stories; they create whole fashion worlds. With backgrounds within both fashion and graphic theme, their mission is to "create and theme life in [their] own colors and art."
So what is their fashion world enjoy? "Happy, playful and divergent," they smile. Indeed the relentless optimism that is so evident within their personalities is a key motif that runs throughout their most recent collection. "We wanted to re-awaken the childlike playfulness in all women," they say. "The inspiration for this range flows from positive emotions and the importance of feeling good in ourselves."
Ida and Mirna know how to make women feel good about themselves. Their patterns are resolutely feminine. Romantic and floral, their sensuous silk creations construct pictures of effortless natural beauty.
Despite the delicacy of the products, at times they seem almost ethereal, there is something very wearable about this most recent assortment. The silk tunic dresses, which are a particular favorite of the designers, are simultaneously lavish and versatile. The versatility of the tunic dresses offers both the freedom of movement and the freedom to create a variety of looks with one key item.
For all its luxury, the emphasis of this range is very much on real women, specifically making "everybody feel wanted." This is a fundamental concern of the designers, so much so that they claim that cannot envisage any one personality embodying the ideas behind their range in their truest sense.
When asked how this assortment relates to their previous work, the response is simple: "The combination of hand-made embroidered silk fabrics with street-friendly patterns," they state proudly.
For all their dreams of fairytales, it is definite that the designers behind Fjaba are firmly rooted within the authentic globe. And that is whatever makes their collection truly magical.
