subject: Keep A Tab On Your Social Media Agency [print this page] And for all these needs you look for a social media agency. However, total dependency on your selected agency will not fetch you success, for that you need to follow up the actions taken by the agency to flourish your online presence.
As admin you might have visited the social networking site serving your business, this time visit as a casual visitor, the third party. Check out that is the platform provided by your agency is interactive enough or not? What sorts of facilities are being provided to the visitor? Can a visitor post comments or share any information? Is the platform open to live chat or any other communication feature? It is important to assess the value of the social networking site from the eye of a visitor.
This was about checking out a sites features for a visitor, now again peep in as a normal visitor and check out the relevancy of information. How often the information is updated? How much it actually connects to your business? Is it the correct way of presentation and getting hold on the visitors attention? All these things matter a lot as you are not the online organization playing the internet game, you do have competitors and they might have got better tactics of presentation.
Another point that you need to check is that whether the negative comments posted by a visitor are sent in a check or are deleted in an eye blink. You should know that whether you are getting all the notifications or not. You are the admin; you should be the main player. Though your social media campaigns, fan pages and other stuff are handled by the social media agency, the final call should be yours.
Further, it is important to know that whether your agency is helping you in connecting with new people or not? Working on existing member and connection is important but joining hands with the new ones also hold relevant significance, after all you need to expand. Therefore, it is a matter of concern that whether your agency is facilitating your social platform or your cyber field with new hands or not.
This article in no sense criticizing the tasks undertaken by the social media agencies, it is just to keep you, the entrepreneurs aware of what is happening. At the end, the organization is yours, the business is yours, its success and its failure will affect you the most. Thus, simply relying on any other organization structure cannot be considered as a wise decision. You must get into the game, understand it, play it, enjoy it and finally gain from it. Keeping a follow up of the actions of your agency can be treated as precaution method. In addition to this, with your active participation, you can always drop in suggestions for development.
