subject: List Building [print this page] If you use email marketing, then you need to have an opt in or email list, so that you can advertise your products. Adding regular fresh content to your blog will attract the search engines. This means that you will get more traffic and hopefully more subscribers.
Each time you add fresh content a 'ping' informs the search engines who in turn send out a spider to crawl over your blog and take the information back to the search engines database.
Anyone who looks for information similar to that on your site will see a list in the search results. The more frequent you add fresh content, the more often your website will be in the search results. This means that you will get more visitors and possibly more opt ins.
When anyone subscribes to your list, you would obviously prefer them to stay with you. Remembering the following when composing your emails will help you build a trusting relationship.
Decide what channel you are going to use to build your list eg blog, squeeze page, social media, video, etc. The best information in the world is no use if no one can find it.
Quality not quantity is key. There is no point in having thousands of people on your list if they do not purchase from you or worse never open your emails. The size of your list does not correlate with the money you can make.
Your list is the community of your website and your relationship with your list is the key to the success of your online business.
You need to interact and relate to your list to build trust between you.
Take heed of the four E's: Be educating, engaging, entertaining and enlightening.
Always remember that real live people read your emails. Being constantly aware of this will enable you to understand and relate to them and so work on a trusting relationship.
Provide a service you would want to receive yourself. Never promote a product unless you totally stand by it.
Give away valuable and helpful information. Do not fill your emails with fluff. People are not stupid and will soon unsubscribe.
Email your list once a week. Any less and it will be forgotten in the other thousands of emails sent to inboxes every day.
Communicate your values to your list. Remind them that hard work will reap rewards and if you do nothing, you will achieve nothing.
Always be yourself. Don't hide behind yaghts and remote beaches. People want to see who they will be working with and most importantly be able to trust them.
Only advocate what techniques you yourself use. Don't give a piece of advice when in reality you do the opposite.You will always have something to pass on if you talk about what you do every day.
Never imply that the road to internet marketing succes is a walk in the park. No matter how long anyone has been in internet marketing, remember that we all make mistakes and are constantly learning from them. Don't be afraid to talk about your downfalls but also discuss how to avoid the issue in the future.
Never forget that the community you build from your list is the secret to a successful business.