subject: Preparing Promotional Bags For Events [print this page] Promotional bags are used by many companies to market their products, services, brands, advocacies, and ideas. They can be as simple as paper bags or as functional as backpacks. For whatever purpose or using whatever type of material, these bags involved a piece of your budget. It would be best that you're able to maximize their benefits. To make sure you're able to do this, here are some suggestions.
One thing that you need to remember is that free merchandise is generally something that people would want to have. Whether it's in an invitational conference or an exhibit that's open to the public, attendees always feel good about the company who gives freebies. And this is something you can take advantage of to reach your target market.
Decide on which of the many types of promotional bags you can order from suppliers would be appropriate for your event. If it's a business convention, a conference satchel would be best. If you're sponsoring a golf tournament or sporting event, a locker bag, shoe bag, or toiletries kit would be great options. For travel and tourism happenings, messenger bags or travel laptop cases would be well-appreciated by guests.
Make sure your whole branding is reflected on the bag - colors, logo, tagline, and contact details. For the contact details, stay away from putting in too much. The bag might look tacky that people won't bother using them. One of the best ways to do this today is to place your company's website address in a tasteful design on the bag.
You need to put something inside your promotional bags. Knowing the contents you should place inside is also important. Don't put too much of everything that it would look like a bag of groceries. Define the most important product or item that you need to include. Then work your way around that "featured" item. This usually happens when you have other companies co-sponsoring your giveaways. You should choose complementary products and not competing ones, for instance. Having too many items inside the bag sometimes beats the purpose of your promotion.
You may have the best-looking bag with the nicest freebies inside to give out, but if the manner of giving it out isn't right, people will still miss the point. Make sure you don't just give them out as if you want to go home right away. You need to make people feel that you're giving them something special. Be sure to have some conversation with the visitors before you give them the promotional bags.
